{"id":15303,"date":"2018-11-02T10:04:47","date_gmt":"2018-11-02T14:04:47","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/"},"modified":"2018-11-02T10:34:52","modified_gmt":"2018-11-02T14:34:52","slug":"video-dreamworks-animation-televisions-margie-cohn","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/","title":{"rendered":"VIDEO: DreamWorks Animation Television\u2019s Margie Cohn"},"content":{"rendered":"<p>Margie Cohn, the president of DreamWorks Animation Television, discussed binge-worthy content and girl-centric shows in her MIPJunior keynote, which was followed by a Q&amp;A with\u00a0<em>World Screen<\/em>\u2019s Anna Carugati.<\/p>\n<div style=\"display: block; position: relative; max-width: 690px;\">\r\n \t                <div style=\"padding-top: 56.2504%;\">\r\n\t\t\t\t\t<video data-video-id=\"5851904866001\" \r\n\t\t\t\t\tdata-account=\"1120308147\" \r\n\t\t\t\t\tdata-player=\"default\" \r\n\t\t\t\t\tdata-embed=\"default\" \r\n\t\t\t\t\tdata-application-id \r\n\t\t\t\t\tclass=\"video-js\" \r\n\t\t\t\t\tcontrols=\"\"\r\n                    loop autoplay\r\n\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0px; bottom: 0px; right: 0px; left: 0px;\"><\/div><\/video>\r\n\t\t\t\t\t<script src=\"\/\/players.brightcove.net\/1120308147\/default_default\/index.min.js\"><\/script><\/div>\n<p>Cohn\u2019s keynote speech was titled Creating Timeless Content in Ever-Changing Times, but she stressed at the opening of her address that \u201cthere never has been, nor will there ever be, a formula for creating timeless content. Indeed, whenever content gets formulaic, you can be pretty sure it\u2019s not going to be timeless.\u201d<\/p>\n<p>DreamWorks Animation Television was founded in 2013 with a business plan that initially consisted of \u201ca piece of paper with a bunch of names on it: titles from DreamWorks IP and the Classic Media library, which mostly consisted of older cartoons and comic-book titles.\u201d From that initial outline, DreamWorks Animation Television clinched a landmark deal with Netflix for 300 hours of animated content. \u201cWe had a staff of about five people at the time,\u201d Cohn said.<\/p>\n<p>While that deal was daunting, Cohn said, she knew the business had some clear advantages, notably, \u201cwe had overall series commitments for multiple seasons, not season-by-season orders. This not only gave us a pipeline but also meant there\u2019d be no renewal anxiety. It also enabled us to tell complete, layered, immersive stories with narrative threads that pull through from beginning to end.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Margie Cohn, the president of DreamWorks Animation Television, discussed binge-worthy content and girl-centric shows in her MIPJunior keynote, which was followed by a Q&#038;A with\u00a0World Screen Newsflash\u2019s Anna Carugati.<\/p>\n","protected":false},"author":1,"featured_media":15305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3286,3969,1465],"class_list":["post-15303","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-dreamworks-animation-television","tag-margie-cohn","tag-mipjunior","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VIDEO: DreamWorks Animation Television\u2019s Margie Cohn - 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