{"id":15303,"date":"2018-11-02T10:04:47","date_gmt":"2018-11-02T14:04:47","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/"},"modified":"2018-11-02T10:34:52","modified_gmt":"2018-11-02T14:34:52","slug":"video-dreamworks-animation-televisions-margie-cohn","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/","title":{"rendered":"VIDEO: DreamWorks Animation Television\u2019s Margie Cohn"},"content":{"rendered":"<p>Margie Cohn, the president of DreamWorks Animation Television, discussed binge-worthy content and girl-centric shows in her MIPJunior keynote, which was followed by a Q&amp;A with\u00a0<em>World Screen<\/em>\u2019s Anna Carugati.<\/p>\n<div style=\"display: block; position: relative; max-width: 690px;\">\n \t                <div style=\"padding-top: 56.2504%;\">\n\t\t\t\t\t<video data-video-id=\"5851904866001\" \n\t\t\t\t\tdata-account=\"1120308147\" \n\t\t\t\t\tdata-player=\"default\" \n\t\t\t\t\tdata-embed=\"default\" \n\t\t\t\t\tdata-application-id \n\t\t\t\t\tclass=\"video-js\" \n\t\t\t\t\tcontrols=\"\"\n                    loop autoplay\n\t\t\t\t\tstyle=\"width: 100%; height: 100%; position: absolute; top: 0px; bottom: 0px; right: 0px; left: 0px;\"><\/div><\/video>\n\t\t\t\t\t<script src=\"\/\/players.brightcove.net\/1120308147\/default_default\/index.min.js\"><\/script><\/div>\n<p>Cohn\u2019s keynote speech was titled Creating Timeless Content in Ever-Changing Times, but she stressed at the opening of her address that \u201cthere never has been, nor will there ever be, a formula for creating timeless content. Indeed, whenever content gets formulaic, you can be pretty sure it\u2019s not going to be timeless.\u201d<\/p>\n<p>DreamWorks Animation Television was founded in 2013 with a business plan that initially consisted of \u201ca piece of paper with a bunch of names on it: titles from DreamWorks IP and the Classic Media library, which mostly consisted of older cartoons and comic-book titles.\u201d From that initial outline, DreamWorks Animation Television clinched a landmark deal with Netflix for 300 hours of animated content. \u201cWe had a staff of about five people at the time,\u201d Cohn said.<\/p>\n<p>While that deal was daunting, Cohn said, she knew the business had some clear advantages, notably, \u201cwe had overall series commitments for multiple seasons, not season-by-season orders. This not only gave us a pipeline but also meant there\u2019d be no renewal anxiety. It also enabled us to tell complete, layered, immersive stories with narrative threads that pull through from beginning to end.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Margie Cohn, the president of DreamWorks Animation Television, discussed binge-worthy content and girl-centric shows in her MIPJunior keynote, which was followed by a Q&#038;A with\u00a0World Screen Newsflash\u2019s Anna Carugati.<\/p>\n","protected":false},"author":1,"featured_media":15305,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3286,3969,1465],"class_list":["post-15303","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-dreamworks-animation-television","tag-margie-cohn","tag-mipjunior","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>VIDEO: DreamWorks Animation Television\u2019s Margie Cohn - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"VIDEO: DreamWorks Animation Television\u2019s Margie Cohn - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Margie Cohn, the president of DreamWorks Animation Television, discussed binge-worthy content and girl-centric shows in her MIPJunior keynote, which was followed by a Q&amp;A with\u00a0World Screen Newsflash\u2019s Anna Carugati.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-02T14:04:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-02T14:34:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2018\/11\/2018-11-02-margi-cohen.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"338\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"World Screen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"World Screen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/\",\"name\":\"VIDEO: DreamWorks Animation Television\u2019s Margie Cohn - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2018-11-02T14:04:47+00:00\",\"dateModified\":\"2018-11-02T14:34:52+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"VIDEO: DreamWorks Animation Television\u2019s Margie Cohn\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7\",\"name\":\"World Screen\",\"description\":\"The leading source of information for the international media business.\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"VIDEO: DreamWorks Animation Television\u2019s Margie Cohn - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/","og_locale":"en_US","og_type":"article","og_title":"VIDEO: DreamWorks Animation Television\u2019s Margie Cohn - TVKIDS","og_description":"Margie Cohn, the president of DreamWorks Animation Television, discussed binge-worthy content and girl-centric shows in her MIPJunior keynote, which was followed by a Q&A with\u00a0World Screen Newsflash\u2019s Anna Carugati.","og_url":"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/","og_site_name":"TVKIDS","article_published_time":"2018-11-02T14:04:47+00:00","article_modified_time":"2018-11-02T14:34:52+00:00","og_image":[{"width":600,"height":338,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2018\/11\/2018-11-02-margi-cohen.jpg","type":"image\/jpeg"}],"author":"World Screen","twitter_card":"summary_large_image","twitter_misc":{"Written by":"World Screen","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/","url":"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/","name":"VIDEO: DreamWorks Animation Television\u2019s Margie Cohn - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2018-11-02T14:04:47+00:00","dateModified":"2018-11-02T14:34:52+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/video-dreamworks-animation-televisions-margie-cohn\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"VIDEO: DreamWorks Animation Television\u2019s Margie Cohn"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/48d5d8caeca98083bf34512b4ce8c4c7","name":"World Screen","description":"The leading source of information for the international media business.","url":"https:\/\/worldscreen.com\/tvkids\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/15303","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=15303"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/15303\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/15305"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=15303"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=15303"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=15303"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}