{"id":14995,"date":"2018-09-26T10:26:59","date_gmt":"2018-09-26T14:26:59","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-true-rainbow-kingdom\/"},"modified":"2018-09-26T10:28:11","modified_gmt":"2018-09-26T14:28:11","slug":"guru-secures-plush-partner-for-true-and-the-rainbow-kingdom","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/","title":{"rendered":"Guru Secures Plush Partner for True and the Rainbow Kingdom"},"content":{"rendered":"<p>Guru Studio has appointed Aurora World to develop a line of plush toys based on the hit preschool series <em>True and the Rainbow Kingdom<\/em>.<\/p>\n<p>Under the agreement, Aurora World will start selling <em>True and the Rainbow Kingdom<\/em>-themed merchandise to retailers in the U.S. and Canada in 2019. The first products will feature a collection of Magical Wishes and a variety of characters from the animated show.<\/p>\n<p>\u201cWe\u2019re thrilled to be working with the creative team at Aurora World,\u201d remarked Frank Falcone, the president and executive creative director at Guru Studio. \u201cTheir product execution is top-of-class and we can\u2019t wait to get their adorably squishy plushies into the hands of our young fans.\u201d<\/p>\n<p>\u201cThe demand for <em>True<\/em> products around the world is incredible,&#8221; noted Jonathan Abraham, the senior director of sales at Guru Studio. \u201cAurora World is a global market leader in plush and we\u2019re excited to be adding their expertise in soft toys to our growing consumer products program.\u201d<\/p>\n<p>&#8220;We are excited to bring the fantastic characters of <em>True and the Rainbow Kingdom<\/em> to life through plush toys,&#8221; added Jay Noh, the director of business development at Aurora World. &#8220;We have the utmost respect for Guru Studio&#8217;s dedication to their craft, and expect that <em>True<\/em>&#8216;s Magical Wishes will be a hit in the market with its obvious cuteness, but also for its collectability.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guru Studio has appointed Aurora World to develop a line of plush toys based on the hit preschool series True and the Rainbow Kingdom.<\/p>\n","protected":false},"author":479,"featured_media":14996,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[4022,1945,2939],"class_list":["post-14995","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-aurora-world","tag-guru-studio","tag-true-and-the-rainbow-kingdom","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guru Secures Plush Partner for True and the Rainbow Kingdom - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Guru Secures Plush Partner for True and the Rainbow Kingdom - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Guru Studio has appointed Aurora World to develop a line of plush toys based on the hit preschool series True and the Rainbow Kingdom.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-26T14:26:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-09-26T14:28:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/True-Aurora-World-plush-918.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"408\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joanna Padovano Tong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Padovano Tong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/\",\"name\":\"Guru Secures Plush Partner for True and the Rainbow Kingdom - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2018-09-26T14:26:59+00:00\",\"dateModified\":\"2018-09-26T14:28:11+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Guru Secures Plush Partner for True and the Rainbow Kingdom\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2\",\"name\":\"Joanna Padovano Tong\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/simon-weaver-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Guru Secures Plush Partner for True and the Rainbow Kingdom - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/","og_locale":"en_US","og_type":"article","og_title":"Guru Secures Plush Partner for True and the Rainbow Kingdom - TVKIDS","og_description":"Guru Studio has appointed Aurora World to develop a line of plush toys based on the hit preschool series True and the Rainbow Kingdom.","og_url":"https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/","og_site_name":"TVKIDS","article_published_time":"2018-09-26T14:26:59+00:00","article_modified_time":"2018-09-26T14:28:11+00:00","og_image":[{"width":600,"height":408,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/True-Aurora-World-plush-918.jpg","type":"image\/jpeg"}],"author":"Joanna Padovano Tong","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joanna Padovano Tong","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/","url":"https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/","name":"Guru Secures Plush Partner for True and the Rainbow Kingdom - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2018-09-26T14:26:59+00:00","dateModified":"2018-09-26T14:28:11+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/guru-secures-plush-partner-for-true-and-the-rainbow-kingdom\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"Guru Secures Plush Partner for True and the Rainbow Kingdom"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2","name":"Joanna Padovano Tong","url":"https:\/\/worldscreen.com\/tvkids\/author\/simon-weaver-2\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/14995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/479"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=14995"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/14995\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/14996"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=14995"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=14995"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=14995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}