{"id":14766,"date":"2018-08-08T10:50:37","date_gmt":"2018-08-08T14:50:37","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/genius-brands-taps-master-toy-partner-llama-llama\/"},"modified":"2018-08-08T10:53:20","modified_gmt":"2018-08-08T14:53:20","slug":"genius-brands-taps-master-toy-partner-for-llama-llama","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/genius-brands-taps-master-toy-partner-for-llama-llama\/","title":{"rendered":"Genius Brands Taps Master Toy Partner for Llama Llama"},"content":{"rendered":"<p>Genius Brands International has appointed PhatMojo as the master toy partner in North America for the preschool property <em>Llama Llama<\/em>, based on Anna Dewdney&#8217;s book series.<\/p>\n<p>Under the agreement, PhatMojo will create a collection of <em>Llama Llama<\/em>-themed products spanning figures, play sets, carry cases, plush and construction, with merchandise slated to hit retail next year. This deal follows the recent announcement that the animated show starring Jennifer Garner has been renewed for a second season on Netflix.<\/p>\n<p>\u201cPhatMojo\u2019s creativity in developing toys and collectibles that are both true to the brand and the vision of the originators of that brand has been a major factor in the company\u2019s meteoric rise in just a few short years in the licensing industry,\u201d said Lloyd Mintz, the senior VP of global consumer products at Genius Brands. \u201cThe company also values relationships and respects the community that embraces the property, which is extremely important for a beloved and trusted property such as <em>Llama Llama<\/em>. We are eager to work with PhatMojo\u2019s creative team on bringing yet another dimension of this extremely popular, modern-day classic property to consumers throughout North America.\u201d<\/p>\n<p>\u201cOur partnerships are the foundation from which all of PhatMojo\u2019s product lines are built,\u201d added Bill Graham, the chief business development officer at PhatMojo. \u201cWe have great respect for Anna Dewdney\u2019s vision for <em>Llama Llama<\/em> and for Genius Brands&#8217; development of the property as a global brand. We\u2019re honored to be a part of this brand and can\u2019t wait to create a great line of toys that will allow kids and their parents to connect with the characters of <em>Llama Llama<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genius Brands International has appointed PhatMojo as the master toy partner in North America for the preschool property Llama Llama, based on Anna Dewdney&#8217;s book series.<\/p>\n","protected":false},"author":479,"featured_media":14767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1503,1394,3905],"class_list":["post-14766","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-genius-brands-international","tag-llama-llama","tag-phatmojo","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Genius Brands Taps Master Toy Partner for Llama Llama - 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