{"id":14513,"date":"2018-06-14T09:43:23","date_gmt":"2018-06-14T13:43:23","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/wildbrain-manage-beyblade-burst-youtube-strategy\/"},"modified":"2018-06-14T12:04:29","modified_gmt":"2018-06-14T16:04:29","slug":"wildbrain-to-manage-beyblade-burst-youtube-strategy","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/wildbrain-to-manage-beyblade-burst-youtube-strategy\/","title":{"rendered":"WildBrain to Manage Beyblade Burst YouTube Strategy"},"content":{"rendered":"<p>WildBrain has inked a two-year deal with Sunrights to develop the global YouTube strategy for <em>Beyblade Burst<\/em>.<\/p>\n<p>WildBrain will manage <em>Beyblade Burst<\/em> local language channels (excluding Asia) and use existing episodic content from the animated series to develop a wider global audience for the franchise. It will also launch an influencer campaign with superfan YouTube channel BeybladeGeeks, in support of the various brand activities around <em>Beyblade Burst<\/em> this year. The studio will produce six original <em>Beyblade Burst<\/em> videos for launch on the channel.<\/p>\n<p>\u201cSince its launch in 1999, <em>Beyblade<\/em> has become a global phenomenon, amassing millions of fans around the world,\u201d said Michael Carroll, business development manager at WildBrain. \u201cThis presents a significant opportunity to create unique video content on YouTube. By leveraging our expert data and insights, alongside the team at Sunrights, we\u2019re confident we can develop a leading YouTube strategy to create and manage new <em>Beyblade<\/em> <em>Burst<\/em> content that fans both old and new can enjoy.\u201d<\/p>\n<p>\u201cYouTube, which is now available in 88 countries and 76 languages, is a huge draw for our active, connected and growing <em>Beyblade<\/em> <em>Burst<\/em> fan base around the world,\u201d added Kaz Soeda, managing director of Sunrights. \u201cWe are excited by the opportunity to work with WildBrain and BeybladeGeeks to give these fans an even more robust <em>Beyblade<\/em> <em>Burst<\/em> experience, with an expanded presence and unique YouTube content.\u201d<\/p>\n<p>\u201cAfter almost 20 years, the <em>Beyblade<\/em> fandom is still going strong,\u201d said Steven Cheung, co-creator of BeybladeGeeks. \u201cWildBrain has continually proven themselves to be leaders in the YouTube space, and we can\u2019t think of a better team to work with to create new <em>Beyblade<\/em> <em>Burst<\/em> content.\u201d<\/p>\n<p>\u201cWith so much excitement for the brand already buzzing among fans, we\u2019re anticipating lots of engagement for the campaign with Bladers around the world,\u201d added Brendan Wong, co-creator of BeybladeGeeks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WildBrain has inked a two-year deal with Sunrights to develop the global YouTube strategy for Beyblade Burst.<\/p>\n","protected":false},"author":350,"featured_media":14514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[616,618,1156],"class_list":["post-14513","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-beyblade-burst","tag-sunrights","tag-wildbrain","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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