Entertainment One (eOne) and Merlin Entertainments are rolling out Peppa Pig World of Play, the brand\u2019s first indoor play centers for kids and families.<\/p>\n
The stand-alone indoor attractions will give preschool children the chance to step into the world of Peppa Pig<\/em>\u00a0in an immersive play environment featuring family-inclusive activities. The first locations where Peppa Pig World of Play will launch are Shanghai\u2019s\u00a0LC Mall, set to open its doors in late 2018, and the Grapevine Mills in Dallas\/Fort Worth, Texas, targeted to open in early 2019.<\/p>\n Additional\u00a0Peppa Pig World of Play\u00a0sites have been secured in Beijing, as well as in Michigan and the New York area in the U.S., which are also planned to open in 2019. With a design concept adaptable to different spaces, children and their families will be immersed in the world of\u00a0Peppa Pig<\/em>\u00a0as they visit ten play areas. Merlin will build and operate the themed attractions under an exclusive multi-territory licensing agreement with eOne.<\/p>\n \u201cPeppa Pig<\/em>\u00a0is loved by children and families across the world and\u00a0we are thrilled that our partnership with Merlin will create the ultimate, fully-immersive\u00a0Peppa Pig<\/em>\u00a0indoor play experience\u00a0for her many fans,\u201d said\u00a0Andrew Carley, the executive VP of global licensing for Family & Brands at eOne. \u201cThe partnership with Merlin underlines our own long-term strategy of building enduring global success for\u00a0Peppa<\/em>\u00a0Pig<\/em>\u00a0and these attractions will play an integral role in making it a favorite preschool property for many years to come.\u201d<\/p>\n Mark Fisher, the chief development officer at Merlin Entertainments, added, \u201cWe are very excited about the opening of the world\u2019s first-ever Peppa Pig World of Play\u00a0in partnership with eOne.\u00a0Peppa Pig<\/em>\u00a0is an exceptionally strong brand, recognized and loved by families around the world, and the global preschool market for location-based entertainment represents a great opportunity for Merlin. The attraction\u2019s flexible design means we are excited about the rollout potential of these attractions, with an initial focus on China and the U.S.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Entertainment One (eOne) and Merlin Entertainments are rolling out Peppa Pig World of Play, the brand\u2019s first indoor play centers for kids and families.<\/p>\n","protected":false},"author":477,"featured_media":14464,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[255,3572,752,256,3739],"class_list":["post-14463","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-entertainment-one","tag-entertainment-one-family-brands","tag-merlin-entertainments","tag-peppa-pig","tag-peppa-pig-world-of-play","pmpro-has-access"],"yoast_head":"\n