{"id":14383,"date":"2018-05-21T10:47:31","date_gmt":"2018-05-21T14:47:31","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/true-rainbow-kingdom-lm-program-ramps\/"},"modified":"2018-05-21T10:50:00","modified_gmt":"2018-05-21T14:50:00","slug":"true-and-the-rainbow-kingdom-lm-program-ramps-up","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/","title":{"rendered":"True and the Rainbow Kingdom L&M Program Ramps Up"},"content":{"rendered":"

Guru Studio (PAW Patrol<\/em>, Ever After High<\/em>) is rolling out the merchandising program for its preschool series True and the Rainbow Kingdom<\/em> soon, with new partners on board.<\/p>\n

The new licensing deals brokered by Brand Central include\u00a0Palamon (costumes), American Marketing Enterprises (sleepwear), GBG Socks (hosiery), Chouette (master publishing) and Bendon (coloring books and art sets).\u00a0The lines will be available at retail in North America beginning in fall 2018 and will expand globally in 2019.<\/p>\n

The series is produced in collaboration with Pharrell Williams\u2019s i Am Other, world-renowned iconic artists, FriendsWithYou and Home Plate Entertainment. The show debuted on Netflix\u00a0on August 11, 2017, and has been greenlit for a third season.<\/p>\n

\u201cWe have seen incredibly high demand for\u00a0True and the Rainbow Kingdom\u00a0<\/em>products from our young fans and their parents since the series premiered last year,\u201d said Frank Falcone, the president and executive creative director of Guru Studio. \u201cWith some truly best-in-class partners, we are excited to be bringing so much joy to our devoted and growing audience.\u201d<\/p>\n

Ross Misher, the CEO of Brand Central, added, \u201cThe reception for True and the Rainbow Kingdom<\/em>\u00a0from the licensing industry has been tremendous. We are excited to develop engaging, adorable products with first-class partners that tap into the brand\u2019s magical aesthetic and aspirational values.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Guru Studio (PAW Patrol, Ever After High) is rolling out the merchandising program for its preschool series True and the Rainbow Kingdom soon, with new partners on board.<\/p>\n","protected":false},"author":477,"featured_media":14384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1945,2939],"class_list":["post-14383","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-guru-studio","tag-true-and-the-rainbow-kingdom","pmpro-has-access"],"yoast_head":"\nTrue and the Rainbow Kingdom L&M Program Ramps Up - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"True and the Rainbow Kingdom L&M Program Ramps Up - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Guru Studio (PAW Patrol, Ever After High) is rolling out the merchandising program for its preschool series True and the Rainbow Kingdom soon, with new partners on board.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-21T14:47:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-05-21T14:50:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/True-and-the-Rainbow-Kingdom-Guru-917.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"486\" \/>\n\t<meta property=\"og:image:height\" content=\"337\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/\",\"name\":\"True and the Rainbow Kingdom L&M Program Ramps Up - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2018-05-21T14:47:31+00:00\",\"dateModified\":\"2018-05-21T14:50:00+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"True and the Rainbow Kingdom L&M Program Ramps Up\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/salessiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"True and the Rainbow Kingdom L&M Program Ramps Up - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/","og_locale":"en_US","og_type":"article","og_title":"True and the Rainbow Kingdom L&M Program Ramps Up - TVKIDS","og_description":"Guru Studio (PAW Patrol, Ever After High) is rolling out the merchandising program for its preschool series True and the Rainbow Kingdom soon, with new partners on board.","og_url":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/","og_site_name":"TVKIDS","article_published_time":"2018-05-21T14:47:31+00:00","article_modified_time":"2018-05-21T14:50:00+00:00","og_image":[{"width":486,"height":337,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/True-and-the-Rainbow-Kingdom-Guru-917.jpg","type":"image\/jpeg"}],"author":"Sara Alessi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sara Alessi","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/","url":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/","name":"True and the Rainbow Kingdom L&M Program Ramps Up - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2018-05-21T14:47:31+00:00","dateModified":"2018-05-21T14:50:00+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/true-and-the-rainbow-kingdom-lm-program-ramps-up\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"True and the Rainbow Kingdom L&M Program Ramps Up"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418","name":"Sara Alessi","description":"Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvkids\/author\/salessiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/14383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/477"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=14383"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/14383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/14384"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=14383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=14383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=14383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}