{"id":14370,"date":"2018-05-18T10:31:13","date_gmt":"2018-05-18T14:31:13","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/atlantyca-inks-lm-deal-geronimo-stilton-india\/"},"modified":"2018-05-18T11:12:33","modified_gmt":"2018-05-18T15:12:33","slug":"atlantyca-inks-lm-deal-for-geronimo-stilton-in-india","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/atlantyca-inks-lm-deal-for-geronimo-stilton-in-india\/","title":{"rendered":"Atlantyca Inks L&#038;M Deal for Geronimo Stilton in India"},"content":{"rendered":"<p>Atlantyca Entertainment has signed a licensing agreement with Bioworld Merchandising for apparel in India based on the classic and new <em>Geronimo Stilton<\/em> brands.<\/p>\n<p>Bioworld is working on a collection for boys and girls between the ages of 4 and 12 that includes T-shirts, tank tops, polos, sweatshirts, jackets, shorts, jumpers, pajamas, dresses, skirts and pants. Products will begin rolling out online as well as at department stores, speciality, mid-tier and mass retail outlets in\u00a0September 2018.<\/p>\n<p>\u201cBioworld is a best-in-class company and one of the most respected in our industry,\u201d said Marco Piccinini, Atlantyca\u2019s licensing manager. \u201cThey specialize in creating sensational, eye-catching, top-notch designs especially geared to appeal to young adults. Our many young <em>Geronimo Stilton<\/em> fans in India are certain to be as excited about the apparel as we are.\u201d<\/p>\n<p>Rohit Sobti of India&#8217;s Brand Monk Licensing, which brokered the deal, noted: \u201c<em>Geronimo Stilton<\/em>\u2019s engagement and connection with fans is very strong in India, especially [between] the ages of 6 and 12 for boys and girls. We are very excited to kick off the apparel with Bioworld, which has robust offline\/online distribution and understands the character licensing space.\u201d<\/p>\n<p>Mahesh Chaudhary, country head of Bioworld Merchandising India, added: \u201cWe are pleased to partner with the <em>Geronimo<\/em> brand through Brand Monk in India. The collection is colorful, creative and fun; it is made for <em>Geronimo<\/em>\u2019s intellectual readers in India. We are sure kids will love the range as much as they love the books.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atlantyca Entertainment has signed a licensing agreement with Bioworld Merchandising for apparel in India based on the classic and new Geronimo Stilton brands.<\/p>\n","protected":false},"author":479,"featured_media":14371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1337,3693,1430],"class_list":["post-14370","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-atlantyca-entertainment","tag-bioworld-merchandising","tag-geronimo-stilton","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Atlantyca Inks L&amp;M Deal for Geronimo Stilton in India - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/atlantyca-inks-lm-deal-for-geronimo-stilton-in-india\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atlantyca Inks L&amp;M Deal for Geronimo Stilton in India - 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