{"id":14315,"date":"2018-05-09T10:27:30","date_gmt":"2018-05-09T14:27:30","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/licensees-rainbow-rangers\/"},"modified":"2018-05-09T10:50:36","modified_gmt":"2018-05-09T14:50:36","slug":"more-licensees-for-rainbow-rangers","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/more-licensees-for-rainbow-rangers\/","title":{"rendered":"More U.S. Licensees for Rainbow Rangers Retail Program"},"content":{"rendered":"<p>Genius Brands International has secured additional U.S. licensing partners for its preschool property <em>Rainbow Rangers<\/em> to support the brand\u2019s launch at retail in 2019.<\/p>\n<p>The new partners are Berkshire Fashions for outerwear, Disguise for Halloween costumes and Ceaco for puzzles. The <em>Rainbow Rangers <\/em>retail program will begin rolling out in the U.S. in late spring 2019, continuing through the back-to-school and holiday periods.<\/p>\n<p>The new licensees join a roster of partners that includes global master publisher Macmillan Children\u2019s Publishing Group for its Imprint label, Bentex (master apparel), Dynacraft (bikes, trikes, scooters and wagons), Global Brand Group\u2019s American Marketing Enterprises (sleepwear), Global Design Concepts (bags, backpacks), GBG Socks d.b.a. Planet Sox (socks and legwear), Handcraft (packaged underwear), H.E.R. Accessories (hair and jewelry accessories), Jay Franco (bedding and bath), Kiddieland (foot-to-floor ride-on toys), Kittrich\/inkology (room d\u00e9cor, stationery and school supplies), Kid Galaxy (bubble toys) and T.A.S.T.E. Beauty (health and beauty products).\u00a0The CGI-animated <em>Rainbow Rangers<\/em> is slated to premiere in fall 2018 on Nick Jr.<\/p>\n<p>Genius Brands\u2019 senior VP of global consumer products, Lloyd Mintz, stated, \u201cWe are keenly aware of how special of a property <em>Rainbow Rangers<\/em> is based on the reactions from both the licensing and media content communities, and we are taking extra care to build licensing and retail relationships that support our vision for the property.\u00a0We have top-tier partners developing products that speak to the core attributes of the brand\u2014girl power, true diversity, environmental responsibility, teamwork and more\u2014and we are confident that <em>Rainbow Rangers<\/em> has all of the ingredients to be a breakout hit in 2019 and beyond.\u201d<\/p>\n<p>\u201cBerkshire is thrilled to continue building our partnership with Genius Brands with their exciting new property, <em>Rainbow Rangers<\/em>, that teaches empowerment to young girls through action and teamwork,\u201d said Richie Dweck, the executive VP of Berkshire Fashions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genius Brands International has secured additional U.S. licensing partners for its preschool property Rainbow Rangers to support the brand\u2019s launch at retail in 2019.<\/p>\n","protected":false},"author":477,"featured_media":14318,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1503,1807],"class_list":["post-14315","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-genius-brands-international","tag-rainbow-rangers","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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