{"id":14297,"date":"2018-05-04T10:52:26","date_gmt":"2018-05-04T14:52:26","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/claude-secures-licensing-agent-u-k-ireland\/"},"modified":"2018-05-04T10:54:21","modified_gmt":"2018-05-04T14:54:21","slug":"claude-secures-licensing-agent-in-the-u-k-ireland","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/claude-secures-licensing-agent-in-the-u-k-ireland\/","title":{"rendered":"Claude Secures Licensing Agent in the U.K., Ireland"},"content":{"rendered":"<p>Start Licensing has been tapped to represent Sixteen South&#8217;s\u00a0new book-based animated show <em>Claude\u00a0<\/em>in the U.K. and Ireland.<\/p>\n<p><em>Claude<\/em>, about a\u00a0beret-wearing canine and his sidekick Sir Bobblysock, was inspired by Alex T. Smith&#8217;s books. Hachette Children\u2019s Group is planning a series of TV tie-in books, publishing worldwide. The collection will include sticker activity and storybooks, and will launch from spring 2019.<\/p>\n<p><em>Claude<\/em>\u00a0has already premiered on Disney Junior in Australia and will air in territories across EMEA later this year. The upper-preschool show is due to debut on Disney Junior in the U.K. next month.<\/p>\n<p>Ian Downes of Start Licensing remarked: &#8220;We are delighted to represent <em>Claude<\/em>. The popularity of the books means that the television series is starting from a strong place with a well-established audience and a retail track record. It also has a fresh and original style, which will help it stand out. Sixteen South have created an animation series that captures the spirit, wit and originality of the books well. It is a very compelling proposition.<\/p>\n<p>\u201cWe know that the licensing market recognizes the value in literary properties and we feel <em>Claude<\/em> represents a great commercial opportunity for licensees. It is a contemporary classic that is well suited to licensing and a property that will work well within the context of key retail events such as World Book Day and back-to-school. We are looking forward to working with Sixteen South, Hachette, and, of course, Claude!&#8221;<\/p>\n<p>Colin Williams, series producer and creative director at Sixteen South, noted: \u201cIn appointing our licensing representation for <em>Claude<\/em>, we needed to choose an agency who are very experienced and successful in commercializing high-end literary properties and who showed a genuine passion for the brand. We\u2019re thrilled to be working with Ian and his team on <em>Claude<\/em>.&#8221;<\/p>\n<p>Karen Lawler, the head of licensing at Hachette Children\u2019s Group, added: \u201cWe\u2019re delighted to be extending our working relationship with Sixteen South as well as with new partners Start Licensing. The TV tie-in books will be instantly familiar to <em>Claude<\/em> fans, with beautiful animation and <em>Claude<\/em>\u2019s idiosyncratic charm. We\u2019re also looking forward to <em>Claude<\/em> jumping into new retail spaces\u2014we know there\u2019s an appetite from fans, and Start Licensing and Sixteen South are as ambitious as we are about his potential.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Start Licensing has been tapped to represent Sixteen South&#8217;s\u00a0new book-based animated show Claude\u00a0in the U.K. and Ireland.<\/p>\n","protected":false},"author":479,"featured_media":14298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1198,1201,3655],"class_list":["post-14297","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-claude","tag-sixteen-south","tag-start-licensing","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Claude Secures Licensing Agent in the U.K., Ireland - 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