{"id":14253,"date":"2018-04-25T10:27:54","date_gmt":"2018-04-25T14:27:54","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/mondo-tv-spotlight-heidi-bienvenida-licensing-expo\/"},"modified":"2018-04-25T10:27:54","modified_gmt":"2018-04-25T14:27:54","slug":"mondo-tv-to-spotlight-heidi-bienvenida-more-at-licensing-expo","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mondo-tv-to-spotlight-heidi-bienvenida-more-at-licensing-expo\/","title":{"rendered":"Mondo TV to Spotlight Heidi Bienvenida &#038; More at Licensing Expo"},"content":{"rendered":"<p>Mondo TV is heading to Las Vegas next month for Licensing Expo, where it will highlight a portfolio that includes properties such as <em>Heidi Bienvenida<\/em> and <em>Robot Trains<\/em>.<\/p>\n<p>Mondo TV will seek licensing opportunities for <em>Heidi Bienvenida<\/em> and <em>Robot Trains<\/em>, as well as for <em>YooHoo to the Rescue<\/em> and <em>Invention Story<\/em>. A <em>Heidi Bienvenida<\/em> licensing program is already underway in Latin America and Italy.<em> Robot Trains<\/em> also has L&amp;M strategies in place, including in Italy, Spain and Portugal, and Mondo TV plans to add more partners.<\/p>\n<p>Licensing and merchandising deals will soon be closed for master toy and master publisher for <em>Invention Story<\/em>, which is a co-production of Henan York Animation and Mondo TV. <em>YooHoo to the Rescue<\/em> has also seen a strong response in the L&amp;M space.<\/p>\n<p>Valentina La Macchia, the licensing director at Mondo TV, said, \u201cWith so much to announce and look forward to, this is going to be an even busier year for Mondo than usual at Vegas. These properties are already attracting strong attention from licensees and broadcasters in a number of territories and we are keen to extend their reach even more.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mondo TV is heading to Las Vegas next month for Licensing Expo, where it will highlight a portfolio that includes properties such as Heidi Bienvenida and Robot Trains.<\/p>\n","protected":false},"author":477,"featured_media":14254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3337,2973,3634,116,1962,3532],"class_list":["post-14253","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-heidi-bienvenida","tag-invention-story","tag-las-vegas-licensing-expo","tag-mondo-tv","tag-robot-trains","tag-yoohoo-to-the-rescue","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mondo TV to Spotlight Heidi Bienvenida &amp; More at Licensing Expo - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mondo-tv-to-spotlight-heidi-bienvenida-more-at-licensing-expo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mondo TV to Spotlight Heidi Bienvenida &amp; More at Licensing Expo - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mondo TV is heading to Las Vegas next month for Licensing Expo, where it will highlight a portfolio that includes properties such as Heidi Bienvenida and Robot Trains.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mondo-tv-to-spotlight-heidi-bienvenida-more-at-licensing-expo\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-25T14:27:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/2018-03-02-Heidi-Bienvenida-a-Casa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"172\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mondo-tv-to-spotlight-heidi-bienvenida-more-at-licensing-expo\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mondo-tv-to-spotlight-heidi-bienvenida-more-at-licensing-expo\/\",\"name\":\"Mondo TV to Spotlight Heidi Bienvenida & More at Licensing Expo - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2018-04-25T14:27:54+00:00\",\"dateModified\":\"2018-04-25T14:27:54+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mondo-tv-to-spotlight-heidi-bienvenida-more-at-licensing-expo\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mondo-tv-to-spotlight-heidi-bienvenida-more-at-licensing-expo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mondo-tv-to-spotlight-heidi-bienvenida-more-at-licensing-expo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mondo TV to Spotlight Heidi Bienvenida &#038; More at Licensing Expo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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