{"id":14174,"date":"2018-04-09T01:00:47","date_gmt":"2018-04-09T05:00:47","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2018-04-09T11:36:01","modified_gmt":"2018-04-09T15:36:01","slug":"eone-taps-master-toy-partner-for-pj-masks-in-china","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/","title":{"rendered":"eOne Taps Master Toy Partner for PJ Masks in China"},"content":{"rendered":"<p>Entertainment One (eOne) has appointed Alpha Group as the master toy partner for the popular preschool brand <em>PJ Masks<\/em> in China.<\/p>\n<p>Alpha Group will design, manufacture and distribute <em>PJ Masks<\/em>-themed toys in the country. Products, which include vehicles, figurines, playsets and role-play items, will begin rolling out this summer. <em>PJ Masks<\/em> recently premiered on Chinese VOD platforms Tencent, iQiyi and Youku.<\/p>\n<p>Meanwhile, Beijing Integrity and Sunshine Culture Development was named publishing partner for <em>PJ Masks<\/em> and Dongguan Yizhi Food Company has signed on for confectionary, with the first line of merchandise slated to hit retail in late 2018\/early 2019.\u00a0The property is also getting a dedicated WeChat account in China that goes live this month.<\/p>\n<p>Ami Dieckman, the senior VP of international licensing for eOne Family &amp; Brands, commented: \u201c<em>PJ Masks<\/em> has become a hot property around the world since consumer products launched globally last year and China is a key market in our growth strategy. We\u2019re fully committed to working with the best partners, including one of China\u2019s leading toy manufacturers, Alpha Group, to give <em>PJ Masks<\/em> a strong launch platform in 2018 that will tap into the extraordinary potential of this lucrative market.\u201d<\/p>\n<p>\u201cAlpha Group is excited to have been appointed as the master toy partner in China for this globally successful property,\u201d added Kenny Cao, Alpha Group&#8217;s senior VP. \u201cWith our extensive capabilities and leadership position in China, we are poised to make <em>PJ Masks<\/em> a major success.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment One (eOne) has appointed Alpha Group as the master toy partner for the popular preschool brand PJ Masks in China.<\/p>\n","protected":false},"author":479,"featured_media":14175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2702,255,3595,296],"class_list":["post-14174","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-alpha-group","tag-entertainment-one","tag-eone-family-brands","tag-pj-masks","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eOne Taps Master Toy Partner for PJ Masks in China - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eOne Taps Master Toy Partner for PJ Masks in China - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Entertainment One (eOne) has appointed Alpha Group as the master toy partner for the popular preschool brand PJ Masks in China.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-09T05:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-04-09T15:36:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/PJMasks-eOne-1116.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"356\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joanna Padovano Tong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Padovano Tong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/\",\"name\":\"eOne Taps Master Toy Partner for PJ Masks in China - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2018-04-09T05:00:47+00:00\",\"dateModified\":\"2018-04-09T15:36:01+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"eOne Taps Master Toy Partner for PJ Masks in China\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2\",\"name\":\"Joanna Padovano Tong\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/simon-weaver-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"eOne Taps Master Toy Partner for PJ Masks in China - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/","og_locale":"en_US","og_type":"article","og_title":"eOne Taps Master Toy Partner for PJ Masks in China - TVKIDS","og_description":"Entertainment One (eOne) has appointed Alpha Group as the master toy partner for the popular preschool brand PJ Masks in China.","og_url":"https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/","og_site_name":"TVKIDS","article_published_time":"2018-04-09T05:00:47+00:00","article_modified_time":"2018-04-09T15:36:01+00:00","og_image":[{"width":500,"height":356,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/PJMasks-eOne-1116.jpg","type":"image\/jpeg"}],"author":"Joanna Padovano Tong","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Joanna Padovano Tong","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/","url":"https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/","name":"eOne Taps Master Toy Partner for PJ Masks in China - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2018-04-09T05:00:47+00:00","dateModified":"2018-04-09T15:36:01+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/eone-taps-master-toy-partner-for-pj-masks-in-china\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"eOne Taps Master Toy Partner for PJ Masks in China"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2","name":"Joanna Padovano Tong","url":"https:\/\/worldscreen.com\/tvkids\/author\/simon-weaver-2\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/14174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/479"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=14174"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/14174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/14175"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=14174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=14174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=14174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}