{"id":14107,"date":"2018-03-27T10:39:50","date_gmt":"2018-03-27T14:39:50","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/peppa-pig-consumer-products-roll-japan\/"},"modified":"2018-03-27T11:10:15","modified_gmt":"2018-03-27T15:10:15","slug":"peppa-pig-consumer-products-roll-out-in-japan","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/peppa-pig-consumer-products-roll-out-in-japan\/","title":{"rendered":"Peppa Pig Consumer Products Roll Out in Japan"},"content":{"rendered":"<p>Entertainment One (eOne) is kicking off the launch of\u00a0<em>Peppa Pig<\/em> merchandise in Japan with an exclusive themed pop-up store in Tokyo.<\/p>\n<p>eOne and Sega Toys, the master licensee for the brand in Japan, are rolling out a <em>Peppa Pig Goes to London<\/em> pop-up store, which will be open at the Takashimaya\u00a0Shinjuku department store in Tokyo from March 28 to April 3. <em>Peppa Pig<\/em>\u00a0merchandise will launch nationwide at\u00a0Toys\u201cR\u201dUs\u00a0stores in June.<\/p>\n<p><em>Peppa Pig<\/em>-themed items spanning toys, publishing, novelty, homewares, stationery and home entertainment, from 23 licensing partners, will be available in the pop-up store. An opening ceremony will be held on March 28\u00a0to celebrate the start of the activity at Takashimaya.\u00a0To support the pop-up,\u00a0Takashimaya\u00a0will host special\u00a0<em>Peppa Pig<\/em>\u00a0screenings between March 28 and April 10. There will also be English-language workshops for young visitors and reading sessions of\u00a0<em>Peppa Pig<\/em>\u00a0books in Japanese.\u00a0Nippon Columbia\u00a0will introduce the first\u00a0<em>Peppa Pig<\/em>\u00a0DVD, <em>Muddy Puddles<\/em>, into the market from March 28.<\/p>\n<p>eOne\u2019s Ami Dieckman, the senior VP of international licensing for Family &amp; Brands,\u00a0said, \u201cThe response to\u00a0<em>Peppa Pig<\/em>\u00a0in Japan has mirrored the brand\u2019s success throughout Asia and we\u2019re seeing the demand for merchandise build rapidly. As the property\u2019s British heritage is clearly striking a chord with fans in the market, it seems fitting to celebrate the\u00a0<em>Peppa Pig<\/em>\u00a0consumer products launch with a London themed retail event that will give families a unique opportunity to engage with the property, while also demonstrating the brand\u2019s tremendous potential to licensees and retailers across the country.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment One (eOne) is kicking off the launch of\u00a0Peppa Pig merchandise in Japan with an exclusive themed pop-up store in Tokyo.<\/p>\n","protected":false},"author":477,"featured_media":14108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[255,3572,256],"class_list":["post-14107","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-entertainment-one","tag-entertainment-one-family-brands","tag-peppa-pig","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Peppa Pig Consumer Products Roll Out in Japan - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/peppa-pig-consumer-products-roll-out-in-japan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peppa Pig Consumer Products Roll Out in Japan - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Entertainment One (eOne) is kicking off the launch of\u00a0Peppa Pig merchandise in Japan with an exclusive themed pop-up store in Tokyo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/peppa-pig-consumer-products-roll-out-in-japan\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-27T14:39:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-27T15:10:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/PeppaPigGoestoLondon-eOne-318.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/peppa-pig-consumer-products-roll-out-in-japan\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/peppa-pig-consumer-products-roll-out-in-japan\/\",\"name\":\"Peppa Pig Consumer Products Roll Out in Japan - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2018-03-27T14:39:50+00:00\",\"dateModified\":\"2018-03-27T15:10:15+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/peppa-pig-consumer-products-roll-out-in-japan\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/peppa-pig-consumer-products-roll-out-in-japan\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/peppa-pig-consumer-products-roll-out-in-japan\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Peppa Pig Consumer Products Roll Out in Japan\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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