{"id":13951,"date":"2018-02-20T10:20:56","date_gmt":"2018-02-20T15:20:56","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/two-licensing-agents-rep-rainbow-rangers-across-europe\/"},"modified":"2018-02-20T10:23:39","modified_gmt":"2018-02-20T15:23:39","slug":"rainbow-rangers-secures-brand-agents-global-launch","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/rainbow-rangers-secures-brand-agents-global-launch\/","title":{"rendered":"Rainbow Rangers Secures Brand Agents for Global Launch"},"content":{"rendered":"<p>Genius Brands International has appointed two brand agents as it gears up for the global launch of\u00a0<em>Rainbow Rangers<\/em>,<em>\u00a0<\/em>its all-new preschool series.<\/p>\n<p>Centa IP\u00a0will handle content distribution and licensing for\u00a0<em>Rainbow Rangers<\/em>\u00a0throughout Australia and New Zealand. Alicom\u00a0will represent the brand\u2019s licensing business in Denmark, Finland, Sweden, Norway and Iceland.<\/p>\n<p>Genius Brands is also preparing for the U.S. launch of the retail program to follow the premiere of <em>Rainbow Rangers<\/em> on Nick Jr. in fall 2018. The U.S. retail program will begin rolling out in late spring 2019, continuing through back-to-school and holiday, and then into the international markets.<\/p>\n<p>Genius Brands\u2019 senior VP of global content distribution and marketing, and president of Kid Genius Cartoon Channel, Deb Pierson, stated, \u201cWe are excited to bring Centa IP on board to handle our content sales for\u00a0<em>Rainbow Rangers<\/em>\u00a0throughout Australia and New Zealand as we continue to build our global network of top-tier partners across content sales, licensing, merchandising, retail and promotions to bring our unique, girl-empowered action-adventure series to preschool audiences around the globe.\u201d<\/p>\n<p>\u201cOur licensing and merchandising program in the U.S. for\u00a0<em>Rainbow Rangers<\/em>\u00a0is developing with an all-star lineup of partners, and we anticipate Alicom and Centa IP to join forces with licensing and retail partners in their respective territories that fully share our vision for this special brand,\u201d commented Lloyd Mintz the senior VP of global licensing at Genius Brands.<\/p>\n<p>\u201cWith the powerhouse of creative talent behind the creation of\u00a0<em>Rainbow Rangers<\/em>, and the inventiveness that Genius Brands has clearly demonstrated in the development of the brand, we knew we had to be a part of it,\u201d said Gail Mitchell, the VP of Centa IP Asia-Pacific. \u201cWe look forward to partnering with best-in-class licensees and retailers throughout Australia and New Zealand to introduce young fans to the magical, colorful world of the Rangers.\u201d<\/p>\n<p>\u201c<em>Rainbow Rangers<\/em>\u00a0is one of the most highly anticipated preschool properties we have come across in a long while, and we are so excited to share in the tremendous opportunity to create new branded product lines for retail that reflect the\u00a0<em>Rainbow Rangers<\/em>\u00a0universe of adventure, friendship and empowerment,\u201d added Roland Lindholm, CEO and co-founder of Alicom.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genius Brands International has appointed two brand agents as it gears up for the global launch of\u00a0Rainbow Rangers,\u00a0its all-new preschool series.<\/p>\n","protected":false},"author":477,"featured_media":13952,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3495,1915,1503,1807],"class_list":["post-13951","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-alicom","tag-centa-ip","tag-genius-brands-international","tag-rainbow-rangers","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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