{"id":13923,"date":"2018-02-14T11:00:46","date_gmt":"2018-02-14T16:00:46","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/nelvana-enterprises-rep-softn-slo-squishies-brand-worldwide\/"},"modified":"2018-02-14T11:01:12","modified_gmt":"2018-02-14T16:01:12","slug":"nelvana-enterprises-to-rep-softn-slo-squishies-brand-worldwide","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/nelvana-enterprises-to-rep-softn-slo-squishies-brand-worldwide\/","title":{"rendered":"Nelvana to Rep Soft\u2019n Slo Squishies Brand Worldwide"},"content":{"rendered":"<p>Nelvana Enterprises has entered into a partnership with global toy company ORB for the worldwide licensing rights to the Soft\u2019n Slo Squishies brand.<\/p>\n<p>In addition to representing global licensing for the brand, Nelvana will produce original digital media content for Soft\u2019n Slo Squishies, starting with a multi-episode, short-form YouTube series incorporating the toys<em>. <\/em>Additional licensing plans for the brand include apparel, sleepwear, accessories, novelty and gift, home d\u00e9cor and publishing.<\/p>\n<p>\u201cSoft\u2019n Slo Squishies has become a powerhouse of play, catching the attention of tweens, teens and their families alike,\u201d said Pam Westman, the head, of Nelvana Enterprises. \u201cWith an impressive array of collectible and charming designs, we\u2019re eager to bring this celebrated brand to audiences in fresh and dynamic ways.\u201d<\/p>\n<p>\u201cWe\u2019re proud to partner with Nelvana to strengthen and amplify the Soft\u2019n Slo Squishies brand,\u201d said Mitra Rad, the brand manager at ORB. \u201cTheir vast experience in licensing, content creation and digital platforms will take our brand to the next level for fans everywhere.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nelvana Enterprises has entered into a partnership with global toy company ORB for the worldwide licensing rights to the Soft\u2019n Slo Squishies brand.<\/p>\n","protected":false},"author":477,"featured_media":13924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1183,3483,3484],"class_list":["post-13923","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-nelvana-enterprises","tag-orb","tag-softn-slo-squishies","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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