{"id":13832,"date":"2018-02-06T09:47:02","date_gmt":"2018-02-06T14:47:02","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/alpha-group-named-massive-monster-mayhem-global-toy-licensee\/"},"modified":"2018-02-06T11:07:22","modified_gmt":"2018-02-06T16:07:22","slug":"alpha-group-board-massive-monster-mayhem-lm","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/alpha-group-board-massive-monster-mayhem-lm\/","title":{"rendered":"Alpha Group On Board Massive Monster Mayhem L&#038;M"},"content":{"rendered":"<p>DHX Brands has tapped Alpha Group as the global toy licensee, excluding Asia, for its sci-fi competition series <em>Massive Monster Mayhem<\/em>.<\/p>\n<p><em>Massive Monster Mayhem <\/em>merchandise being developed by Alpha Group includes inflatable role-play toys and dress-up items, as well as action figures, radio control toys, plush and board games. The news follows on Nickelodeon International&#8217;s pickup of <em>Massive Monster Mayhem <\/em>for more than 140 territories.<\/p>\n<p>The series launched on DHX Television&#8217;s Family Channel in Canada and Nicktoons in the U.S. in October 2017. Produced by DHX Media, <em>Massive Monster Mayhem <\/em>is co-created by Artur Spigel (founder of 7ate9 Entertainment) and Michael Chaves. Global distribution is handled by DHX Media.<\/p>\n<p>\u201cWith their expertise in kids&#8217; action brands, Alpha Group is an ideal toy collaborator for <em>Massive Monster Mayhem<\/em>,\u201d said Steven DeNure, the president and COO of DHX Media. \u201cThis is a wildly over-the-top show that kids absolutely love and Alpha is committed to bringing <em>Massive Monster Mayhem <\/em>to life through an exciting and innovative toy line. Soon kids around the world will be able to live out the action from this awesome intergalactic series.\u201d<\/p>\n<p>\u201cBy bashing together irreverent humor and extreme live-action game-play, DHX Media has created a truly genre-smashing series,\u201d commented Brehan Maul, the VP of marketing at Alpha Group US. \u201c<em>Massive Monster Mayhem <\/em>body-slams convention, and so will the toys.\u201d<\/p>\n<p>Spigel added, \u201cOn a series as innovative and creative as <em>Massive Monster Mayhem<\/em>, to collaborate on toys with a company such as Alpha Group, who are proven experts at leading-edge product development, is truly exciting. I couldn&#8217;t be happier with the enthusiasm their team has shown for the property.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DHX Brands has tapped Alpha Group as the global toy licensee, excluding Asia, for its sci-fi competition series Massive Monster Mayhem.<\/p>\n","protected":false},"author":477,"featured_media":13833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2702,149,178,2639],"class_list":["post-13832","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-alpha-group","tag-dhx-brands","tag-dhx-media","tag-massive-monster-mayhem","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alpha Group On Board Massive Monster Mayhem L&amp;M - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/alpha-group-board-massive-monster-mayhem-lm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alpha Group On Board Massive Monster Mayhem L&amp;M - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"DHX Brands has tapped Alpha Group as the global toy licensee, excluding Asia, for its sci-fi competition series Massive Monster Mayhem.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/alpha-group-board-massive-monster-mayhem-lm\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-06T14:47:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-02-06T16:07:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/MassiveMonsterMayhem-DHXBrands218.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"374\" \/>\n\t<meta property=\"og:image:height\" content=\"213\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/alpha-group-board-massive-monster-mayhem-lm\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/alpha-group-board-massive-monster-mayhem-lm\/\",\"name\":\"Alpha Group On Board Massive Monster Mayhem L&M - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2018-02-06T14:47:02+00:00\",\"dateModified\":\"2018-02-06T16:07:22+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/alpha-group-board-massive-monster-mayhem-lm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/alpha-group-board-massive-monster-mayhem-lm\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/alpha-group-board-massive-monster-mayhem-lm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alpha Group On Board Massive Monster Mayhem L&#038;M\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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