{"id":13805,"date":"2018-02-01T10:20:28","date_gmt":"2018-02-01T15:20:28","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/alpha-group-named-spongebob-squarepants-master-toy-partner\/"},"modified":"2018-02-01T10:29:36","modified_gmt":"2018-02-01T15:29:36","slug":"alpha-group-named-spongebob-squarepants-master-toy-partner","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/alpha-group-named-spongebob-squarepants-master-toy-partner\/","title":{"rendered":"Alpha Group Named SpongeBob SquarePants Master Toy Partner"},"content":{"rendered":"<p>The Alpha Group has been appointed as the global master toy partner for Nickelodeon\u2019s hit animated series <em>SpongeBob SquarePants<\/em>.<\/p>\n<p>The brand-new product line will include toys, collectibles, plush and novelties. It is expected to debut worldwide in 2019.<\/p>\n<p>The series, which premiered on Nickelodeon in July 1999, has been the most-watched animated program for more than 15 consecutive years and is seen in 208-plus countries. It has been translated into more than 55 languages.<\/p>\n<p>&#8220;It&#8217;s an honor for Alpha to partner with Nickelodeon for a new <em>SpongeBob <\/em>product line that will excite and unite a full spectrum of kids, teens and millennials,&#8221; said Brehan Maul, the VP of marketing at The Alpha Group. &#8220;Kids all around the world have grown up with this beloved, iconic character. This is an amazing opportunity and we are planning a full range of <em>SpongeBob <\/em>collectibles, plush, novelties and playthings. Stay tuned for what&#8217;s in store.&#8221;<\/p>\n<p>&#8220;SpongeBob SquarePants is a timeless, iconic character whose humor and optimism resonates with fans of all ages around the world,&#8221; said Jon Roman, the senior VP of toys at Nickelodeon. &#8220;Nickelodeon is thrilled to be working with The Alpha Group on a brand-new global line of products as SpongeBob&#8217;s 20th anniversary approaches in 2019.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Alpha Group has been appointed as the global master toy partner for Nickelodeon\u2019s hit animated series SpongeBob SquarePants.<\/p>\n","protected":false},"author":477,"featured_media":13806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[96,809,1797],"class_list":["post-13805","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-nickelodeon","tag-spongebob-squarepants","tag-the-alpha-group","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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