{"id":13445,"date":"2017-11-16T10:00:00","date_gmt":"2017-11-16T15:00:00","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/mattel-rolls-star-wars-bloxels\/"},"modified":"2017-11-16T10:01:13","modified_gmt":"2017-11-16T15:01:13","slug":"mattel-rolls-out-star-wars-bloxels","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-rolls-out-star-wars-bloxels\/","title":{"rendered":"Mattel Rolls Out Star Wars Bloxels"},"content":{"rendered":"<p>Mattel and Pixel Press, in collaboration with Lucasfilm, have launched <em>Star Wars<\/em> Bloxels, allowing young fans to create their own video games featuring their favorite characters and storylines.<\/p>\n<p>Bloxels provides kids with an accessible video-game creation platform that allows them to act as the game designer, artist, storyteller, publisher and player. <em>Star Wars<\/em>\u00a0Bloxels comes with a\u00a0<em>Star Wars<\/em>-themed game board, 320 blocks and a quick-start guide. It works directly with the Bloxels\u00a0<em>Star Wars<\/em>\u00a0app for Apple, Google and Amazon phones and tablets.<em>\u00a0<\/em><\/p>\n<p><em>Star Wars<\/em>\u00a0Bloxels is available via the Mattel Shop and at retailers across the U.S. Kids can use the Death Star themed game board and colored blocks to customize and build their stages and watch their game world come alive in retro-arcade style with the\u00a0<em>Star Wars<\/em>\u00a0Bloxels app. Once the preliminary design is uploaded, youngsters can customize the game\u2019s graphics into a\u00a0<em>Star Wars<\/em>\u00a0galaxy by choosing from various environments such as Hoth, Jabba\u2019s Palace, Mos Eisley, the Ewok Village or the Death Star. The game builder app is available only with the purchase of the\u00a0<em>Star Wars\u00a0<\/em>Bloxels kit. Fans can publish their video games to a community of\u00a0<em>Star Wars<\/em>\u00a0Bloxels players and subsequently play in each other\u2019s gaming worlds.<\/p>\n<p>Sven Gerjets, the chief technology officer at Mattel, said, \u201cThrough our collaboration with Pixel Press, as well as Disney and Lucasfilm to bring\u00a0<em>Star Wars<\/em> Bloxels to store shelves, we are continuing our tradition of creating products that enable learning and development through play.\u00a0<em>Star Wars<\/em> Bloxels not only gives kids the opportunity to enjoy the iconic characters and stories of this iconic franchise in a unique way, but also provides a great entry point for learning coding, programming and game design.\u201d<\/p>\n<p>Rob Bennet, co-founder and CTO at Pixel Press, added, \u201cWorking with both Mattel, the experts in play, and the\u00a0<em>Star Wars<\/em>\u00a0team, who are master storytellers, has ensured that\u00a0<em>Star Wars<\/em>\u00a0Bloxels will be the kind of experience that will not only introduce kids to important skills, but also will be a total thrill for them to play with. We can\u2019t wait for little fans to get gaming with their favorite characters.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel and Pixel Press, in collaboration with Lucasfilm, have launched Star Wars Bloxels, allowing young fans to create their own video games featuring their favorite characters and storylines.<\/p>\n","protected":false},"author":477,"featured_media":13446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[582,271,3256,201,3257],"class_list":["post-13445","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-lucasfilm","tag-mattel","tag-pixel-press","tag-star-wars","tag-star-wars-bloxels","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Rolls Out Star Wars Bloxels - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-rolls-out-star-wars-bloxels\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Rolls Out Star Wars Bloxels - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel and Pixel Press, in collaboration with Lucasfilm, have launched Star Wars Bloxels, allowing young fans to create their own video games featuring their favorite characters and storylines.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-rolls-out-star-wars-bloxels\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-16T15:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-16T15:01:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/StarWarsBloxels-Mattel-1117-e1510844467971.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"239\" \/>\n\t<meta property=\"og:image:height\" content=\"207\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-rolls-out-star-wars-bloxels\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-rolls-out-star-wars-bloxels\/\",\"name\":\"Mattel Rolls Out Star Wars Bloxels - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2017-11-16T15:00:00+00:00\",\"dateModified\":\"2017-11-16T15:01:13+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-rolls-out-star-wars-bloxels\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-rolls-out-star-wars-bloxels\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-rolls-out-star-wars-bloxels\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel Rolls Out Star Wars Bloxels\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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