{"id":13434,"date":"2017-11-14T10:33:09","date_gmt":"2017-11-14T15:33:09","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/mattel-named-sesame-street-master-toy-licensee-latam\/"},"modified":"2017-11-14T11:02:18","modified_gmt":"2017-11-14T16:02:18","slug":"mattel-named-sesame-street-master-toy-licensee-in-latam","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-named-sesame-street-master-toy-licensee-in-latam\/","title":{"rendered":"Mattel Named Sesame Street Master Toy Licensee in LatAm"},"content":{"rendered":"<p>As part of <em>Sesame Street<\/em>\u2019s relaunch as <em>S\u00e9samo<\/em> in Latin America, Sesame Workshop has appointed Mattel as the master toy licensee in the region.<\/p>\n<p>Under the new licensing agreement, the <em>Sesame Street<\/em> characters will be featured in Mattel\u2019s Mega Bloks-branded preschool construction sets across the U.S., Canada and Latin America from spring 2018. Mattel\u2019s line of toys for Latin America will include Elmo, Cookie Monster and Abby Cadabby. For the first time in the region, Bert and Ernie will also be a key focus.<\/p>\n<p>The line will be available in Latin America in May 2018. Products will range from plastic figurines to innovative feature plush.<\/p>\n<p>The rebranded\u00a0<em>S\u00e9samo<\/em>\u00a0has launched new seasons in both Spanish and Portuguese on networks such as Mexico\u2019s Televisa; Colombia\u2019s Se\u00f1al Colombia; and Brazil\u2019s Gloob, TV Cultura and TV Brasil.\u00a0On the digital front,\u00a0<em>S\u00e9samo<\/em>\u00a0can be found on Netflix, Playkids and\u00a0YouTube.<\/p>\n<p>\u201cMattel has made a strong commitment to\u00a0<em>S\u00e9samo<\/em>\u00a0in designing a robust Latin-focused line,\u201d said Steve Youngwood, the COO of Sesame Workshop. \u201cWe\u2019re also thrilled to work with Mega Bloks in North America and Latin America to create construction set toys that spark kids\u2019 imaginations and encourage creative play. This collaboration will strengthen our offerings and help us fulfill our mission of helping kids grow smarter, stronger and kinder.\u201d<\/p>\n<p>\u201cWe are thrilled to again be working with one of the most powerful preschool properties in the world,\u201d said Jason Horowitz, the senior VP and general manager of entertainment partnerships for Mattel. \u201cAs a company that values learning and development through play, we look forward to bringing these amazing characters to life in Latin America, as well as construction in the Americas.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of Sesame Street\u2019s relaunch as S\u00e9samo in Latin America, Sesame Workshop has appointed Mattel as the master toy licensee in the region.<\/p>\n","protected":false},"author":477,"featured_media":13435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[271,635,518,3249],"class_list":["post-13434","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mattel","tag-sesame-street","tag-sesame-workshop","tag-sesamo","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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