{"id":13424,"date":"2017-11-13T09:59:17","date_gmt":"2017-11-13T14:59:17","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/sambro-board-ben-10-u-k-licensee\/"},"modified":"2017-11-13T11:56:04","modified_gmt":"2017-11-13T16:56:04","slug":"sambro-on-board-as-ben-10-u-k-licensee","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-as-ben-10-u-k-licensee\/","title":{"rendered":"Sambro On Board as Ben 10\u00a0U.K. Licensee"},"content":{"rendered":"<p>Cartoon Network is expanding the licensing program for the all-new <em>Ben 10<\/em>\u00a0and has signed Sambro as a licensee in the U.K.<\/p>\n<p>Targeted initially at the U.K. market, the cross-category agreement with Sambro will cover pocket money toys, creative play, stationery and backpacks. The partnership will see\u00a0<em>Ben 10<\/em>\u00a0enter new aisles and retail channels. It marks the first deal to be signed on-site at Sambro\u2019s brand-new southern showroom in High Wycombe. The new iteration of <em>Ben 10\u00a0<\/em>premiered in EMEA last October.<\/p>\n<p>Supported by creative retail activations, the\u00a0<em>Ben 10<\/em>\u00a0merchandise rollout kicked off in July 2017 with the debut of a brand-new toy range from\u00a0Playmates\u00a0that is being distributed in the U.K. by\u00a0Flair. Additional licensees that are already on board in the U.K. for the latest iteration of\u00a0<em>Ben 10<\/em>\u00a0include\u00a0Smith &amp; Brooks\u00a0(daywear),\u00a0Fashion UK\u00a0(daywear),\u00a0Cooneen Group (nightwear and underwear),\u00a0Drew Pearson International\u00a0(accessories), Roy Lowe and Sons\u00a0(socks),\u00a0Centum Books<strong>\u00a0<\/strong>(master publishing partner), Panini (magazine), Dreamtex (bedding) and Zak\u00a0(lunchware and drinkware).<\/p>\n<p>Graham Saltmarsh, the director of licensing for the U.K. and Nordics at Cartoon Network Enterprises,\u00a0said,<strong>\u00a0<\/strong>\u201cWe\u2019re delighted to be partnering with Sambro<strong>\u00a0<\/strong>who with their top-quality products, unwavering enthusiasm and commitment to creativity, make the perfect addition to our expanding licensing program.\u00a0<em>Ben 10<\/em>\u00a0is gaining significant traction in the U.K. market and we\u2019re confident that fans will be eager to get their hands on this diverse range of new products when they hit shelves.\u201d<\/p>\n<p>Nikki Samuels, the licensing director at Sambro, commented, \u201cIt\u2019s a delight to be working with the team at Cartoon Network.\u00a0<em>Ben 10<\/em>\u00a0is such a well-known and really diverse property and our ranges will create even more retail opportunities for fans. With a variety of price points and spanning multiple categories, our\u00a0<em>Ben 10<\/em>\u00a0ranges will be a great way for retailers to capitalize on the popularity of the brand by extending the purchasing possibilities.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cartoon Network is expanding the licensing program for the all-new Ben 10\u00a0and has signed Sambro as a licensee in the U.K.<\/p>\n","protected":false},"author":477,"featured_media":13425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[565,81,1130],"class_list":["post-13424","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ben-10","tag-cartoon-network","tag-sambro","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sambro On Board as Ben 10\u00a0U.K. Licensee - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-as-ben-10-u-k-licensee\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sambro On Board as Ben 10\u00a0U.K. Licensee - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Cartoon Network is expanding the licensing program for the all-new Ben 10\u00a0and has signed Sambro as a licensee in the U.K.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-as-ben-10-u-k-licensee\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-13T14:59:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-13T16:56:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/Ben10-CartoonNetwork-1117.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"361\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-as-ben-10-u-k-licensee\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-as-ben-10-u-k-licensee\/\",\"name\":\"Sambro On Board as Ben 10\u00a0U.K. Licensee - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2017-11-13T14:59:17+00:00\",\"dateModified\":\"2017-11-13T16:56:04+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-as-ben-10-u-k-licensee\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-as-ben-10-u-k-licensee\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sambro-on-board-as-ben-10-u-k-licensee\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sambro On Board as Ben 10\u00a0U.K. Licensee\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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