{"id":13417,"date":"2017-11-10T09:49:30","date_gmt":"2017-11-10T14:49:30","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/lacey-entertainments-can-attitude\/"},"modified":"2017-11-20T16:07:36","modified_gmt":"2017-11-20T21:07:36","slug":"lacey-entertainments-can-do-attitude","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/lacey-entertainments-can-do-attitude\/","title":{"rendered":"Lacey Entertainment\u2019s \u2018Can Do\u2019 Attitude"},"content":{"rendered":"<p><em>Brian Lacey, the president of Lacey Entertainment, talks to <\/em>TV Kids<em> about the company&#8217;s current slate of animated shows, including <\/em>Kiva Can Do!<em>, as well as the challenges of generating original, first-run programming.<\/em><\/p>\n<p>It seems there\u2019s a nearly unlimited number of TV series to watch these days, particularly for younger audiences. Some might say kids are spoiled for choice, and Brian Lacey, the president of Lacey Entertainment, believes the children\u2019s genre is among the most competitive in the television business. \u201cThe best\u2014and perhaps the only\u2014way to successfully compete is to keep the focus on world-class-quality entertainment programming that will appeal to the targeted viewing audience,\u201d he says. But what does that entail?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/newsletters.worldscreen.com\/tvkids\/img\/2017-11-10-Brian-Lacey.jpg\" alt=\"***Image***\" width=\"190\" height=\"278\" \/>\u201cAbove all, the most important element is the story writing, the creative conception of a series, the character development and the pacing of the dialogue,\u201d Lacey explains. \u201cThe storytelling and the child-identifiable qualities of the characters are what drive the appeal of a series.\u201d<\/p>\n<p>He adds: \u201cLaunching original, first-run programming is very challenging. The producer and distributor do not have the\u00a0benefit of established equity value in a property that\u00a0might come from a successful publishing program, a video game or toy spin-off, a pop-culture personality, etc. In the end, we focus completely on the storytelling, the\u00a0quality of the writing, the animation production values, the music and the voice acting that help to actually \u2018animate\u2019 the series.\u201d In such cases, distributors work with broadcasters to build and maintain confidence in original IP.<\/p>\n<p>\u201cAmong many\u00a0acquisition executives, there is an increased call for series commitments beyond the\u00a0traditional 26-episode productions,\u201d Lacey notes. \u201cThey are eager to acquire content that can be\u00a0broadcast over a number of years, looking for content that can serve as ratings tent-poles, as well as seeking to amortize these\u00a0acquisition and promotion investments over multiple broadcast seasons. There is also an increased demand for program-related digital assets that can be used to cross-promote content on broadcaster-owned digital sites, as well as a much greater <img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" src=\"http:\/\/newsletters.worldscreen.com\/tvkids\/img\/2017-11-10-Kiva-Can-Do.jpg\" alt=\"***Image***\" width=\"260\" height=\"166\" \/>recognition of the value of YouTube exposure to help build awareness for a series.\u201d<\/p>\n<p>Though these may not be the simplest demands to fulfill, Lacey says that for his company, the \u201clong-term goal is to create and build program franchises. We are extremely selective in the content that we seek to co-produce, produce and distribute, and that is what allows us to compete.\u201d<\/p>\n<p>Lacey believes the animated series <em>Kiva Can Do!<\/em> possesses qualities that will be influential in transforming it into a long-running global hit. Andrew Kavanagh, the CEO and founder of Kavaleer, created the show, which follows a spirited young girl who has adventures with her friend Saul and her dog Angus, with encouragement from her grandmother Nanni. Lacey says, \u201cThe series is a departure from traditional \u2018girls\u2019 programs in that Kiva does not conform to a male stereotype to be empowered.\u00a0She is caring, nurturing and follows her heart, but she can still do anything a boy can do. Kiva reminds kid viewers that anything they can dream, they can do.\u201d<\/p>\n<p>The international appeal of <em>Kiva Can Do!<\/em> stems from its storytelling. According to Lacey, the show features stories that \u201cresonate with kids and in many ways are reflective of the imaginative play patterns of children around the world. Kids worldwide have wonderful imaginations, a buoyant attitude toward life and a feeling that anything is possible, all of which is epitomized by Kiva, Saul and Angus.<\/p>\n<p>\u201cIn addition, the role of the grandmother, Nanni, brings an important trans-generational\u00a0authenticity\u00a0to the stories. Children can easily identify with a\u00a0grandparent character in their world of entertainment. The subtle shift in gender role models that is happening globally is creatively and organically reflected in the\u00a0charming story writing.\u201d<\/p>\n<p>This type of show fills broadcasters\u2019 needs because it is targeted to kids aged 3 to 6 and features \u201cdelightful storytelling and an ensemble cast of characters that kids can relate to,\u201d Lacey continues. \u201cThe series delivers a very contemporary viewpoint about family, friendships and adventures.\u201d<\/p>\n<p>Nickelodeon International and Lacey Entertainment inked a broadcast deal that will see <em>Kiva Can Do!<\/em> air on Nick Jr. in Benelux, Germany, Switzerland, Austria, Greece, Indonesia, Vietnam and the Philippines for both pay TV and free TV. Pay-TV rights were secured for the U.K., Australia, New Zealand, Scandinavia, Italy, Spain, Portugal, Israel, Africa, Latin America, Southeast Asia, India, South Korea and the Arabic-speaking MENA region.<\/p>\n<p>\u201cThe global broadcast of <em>Kiva Can Do!<\/em> on the Nick Jr. platform in 23 different languages in over 100 countries is a terrific affirmation\u00a0of the appeal and quality of the series,\u201d Lacey says. \u201cThe Nick Jr. global platform will be a fantastic springboard for future exposure of this charming series on free-TV platforms\u00a0worldwide, as well as the digital media platforms going forward.\u201d<\/p>\n<p>Another show in Lacey Entertainment\u2019s catalog is<em> Celebrina in Birthday Wishland<\/em>. The series follows Celebrina, the ballerina princess of Birthday Wishland, a fantastical kingdom where birthday wishes actually come true. The program will be ready for broadcast in early 2019. In addition to <em>Kiva Can Do!<\/em> and <em>Celebrina in Birthday Wishland<\/em>, the company is in development on several new properties.<\/p>\n<p>Looking to the future, Lacey says, \u201cThe key to success always remains in the\u00a0quality of the storytelling, as well as production values.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brian Lacey, the company&#8217;s president, talks about the current slate of animated shows such as Kiva Can Do!<\/p>\n","protected":false},"author":477,"featured_media":13419,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[3243,3124,1705,1706],"class_list":["post-13417","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-brian-lacey","tag-celebrina-in-birthday-wishland","tag-kiva-can-do","tag-lacey-entertainment","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lacey Entertainment\u2019s \u2018Can Do\u2019 Attitude - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/lacey-entertainments-can-do-attitude\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lacey Entertainment\u2019s \u2018Can Do\u2019 Attitude - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Brian Lacey, the company&#039;s president, talks about the current slate of animated shows such as Kiva Can Do!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/lacey-entertainments-can-do-attitude\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-10T14:49:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-20T21:07:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/11\/2017-11-10-Kiva-Can-Do.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/lacey-entertainments-can-do-attitude\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/lacey-entertainments-can-do-attitude\/\",\"name\":\"Lacey Entertainment\u2019s \u2018Can Do\u2019 Attitude - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2017-11-10T14:49:30+00:00\",\"dateModified\":\"2017-11-20T21:07:36+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/lacey-entertainments-can-do-attitude\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/lacey-entertainments-can-do-attitude\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/lacey-entertainments-can-do-attitude\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lacey Entertainment\u2019s \u2018Can Do\u2019 Attitude\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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