ABC Commercial has inked an agreement to become a content provider for Birde, an interactive multimedia player designed for early childhood users.<\/p>\n
The deal sees ABC KIDS content, including The Wiggles<\/em>, Play School<\/em>, Bananas in Pyjamas<\/em> and\u00a0Peter Rabbit<\/em>, as well as animated books such as\u00a0The Very Hungry Caterpillar<\/em>\u00a0and\u00a0<\/em><\/strong>Hairy Maclary<\/em>,\u00a0join Birde\u2019s growing library, which features Counting with Paula<\/em>,\u00a0Dinosnores<\/em>\u00a0and\u00a0Storybots<\/em>. Birde is being launched for pre-order this month by Australian company Lyrebird Interactive.<\/p>\n The multimedia player provides toddlers and preschoolers with a way to independently and safely listen to music, watch their favorite videos or listen to audiobooks. Birde is a brightly colored audio player that can be synced with connected devices such as smart TVs and tablets to play video. Each console comes with a selection of \u2018Birde Seeds,\u2019 content that includes sounds, audiobooks, music or video, with more content available from the Birde website.<\/p>\n Jack Lord, the CEO\u00a0of\u00a0Lyrebird Interactive, believes Birde is set to become a game-changer because it enables young children to access technology in a safe and controlled way. \u201cBirde is about capturing the simplicity and magic of \u2018tap and play.\u2019\u201d Lord said. \u201cChildren simply tap the Birde console with a Birde Seed and the magic begins.\u201d<\/p>\n Jessica Ellis, the head of content sales and distribution at ABC Commercial,\u00a0added, \u201cWe see this as the future of content distribution for young children.\u00a0<\/em>While there is a breadth of content available digitally, we love that children can physically interact with Birde and choose the music, audiobooks and videos they want to engage with.\u201d<\/p>\n Play School<\/em>\u00a0presenter Rachael Coopes signed on as a Birde ambassador. \u201cAs a busy mum trying to manage the content my son watches, I love that Birde is fun, educational and completely safe,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":" ABC Commercial has inked an agreement to become a content provider for Birde, an interactive multimedia player designed for early childhood users.<\/p>\n","protected":false},"author":477,"featured_media":13412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[634,3238],"class_list":["post-13411","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-abc-commercial","tag-birde","pmpro-has-access"],"yoast_head":"\n