{"id":13295,"date":"2017-10-17T01:00:24","date_gmt":"2017-10-17T05:00:24","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2017-10-17T09:54:25","modified_gmt":"2017-10-17T13:54:25","slug":"eone-ties-up-with-merlin-for-peppa-pig-attractions","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/eone-ties-up-with-merlin-for-peppa-pig-attractions\/","title":{"rendered":"eOne Ties Up with Merlin for Peppa Pig Attractions"},"content":{"rendered":"<p>Entertainment One (eOne) has partnered with Merlin Entertainments to develop and operate location-based entertainment attractions based on the hit preschool property <em>Peppa Pig<\/em>.<\/p>\n<p>Under the agreement, Merlin and eOne will create fully branded, stand-alone <em>Peppa Pig<\/em> attractions in multiple formats, and will develop dedicated branded areas within existing Merlin\u2019s Resort Theme Parks.\u00a0Merlin expects to open in-park areas in two resort theme parks next year, and the first stand-alone attraction will likely launch in 2019.<\/p>\n<p>The deal spans all territories excluding the U.K. Merlin will have exclusive rights for all location-based entertainment formats outside of China, which will be licensed to Merlin on a non-exclusive basis.<\/p>\n<p>Nick Varney, the CEO of Merlin Entertainments, said: \u201cWe are extremely excited to be partnering with eOne. Global IP is an important part of our strategic growth and <em>Peppa Pig<\/em> is an exceptionally strong brand, recognized and loved by families around the world. The rollout of new attractions as part of this deal will further diversify our portfolio\u2014by brand, customer type and geography. Our Merlin Magic Making creative team is already well progressed in working with our partners at eOne to develop these new concepts, which will complement our existing brands and extend our reach into the important preschool market.\u201d<\/p>\n<p>Olivier Dumont, eOne\u2019s president of family and brands, added: \u201cThe partnership with Merlin highlights our commitment to bringing <em>Peppa Pig<\/em> to a global audience so that families around the world will be able to create unforgettable memories based on real-life experiences. Merlin\u2019s commitment is a ringing endorsement for the longevity of the property and these attractions will play a key role in ensuring its future success for generations to come.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment One (eOne) has partnered with Merlin Entertainments to develop and operate location-based entertainment attractions based on the hit preschool property Peppa Pig.<\/p>\n","protected":false},"author":479,"featured_media":13296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[255,752,256],"class_list":["post-13295","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-entertainment-one","tag-merlin-entertainments","tag-peppa-pig","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eOne Ties Up with Merlin for Peppa Pig Attractions - 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