{"id":13132,"date":"2017-10-04T10:59:08","date_gmt":"2017-10-04T14:59:08","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/sabans-power-rangers-expands-emea-presence\/"},"modified":"2017-10-04T11:02:00","modified_gmt":"2017-10-04T15:02:00","slug":"sabans-power-rangers-expands-emea-presence","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/sabans-power-rangers-expands-emea-presence\/","title":{"rendered":"Saban\u2019s\u00a0Power Rangers Expands EMEA Presence"},"content":{"rendered":"<p>Saban Brands has secured broadcast partners and licensees for <em>Saban\u2019s<\/em>\u00a0<em>Power Rangers<\/em> across the EMEA region, where a new product line is rolling out.<\/p>\n<p>The 24th season of the show, <em>Power Rangers Ninja Steel<\/em>, recently launched in the U.K. and is currently rolling out across EMEA. New broadcast partners continue to come on board the series, and Saban Brands has signed deals with Neox\u00a0(Spain),\u00a0POP\u00a0(Italy),\u00a0E-Vision (UAE), Gulli\u00a0Arabi (the Middle East),\u00a0Smile TV\u00a0(Greece) and\u00a0London Live\u00a0(the U.K.). In addition, Saban Brands and toy partner Bandai are teaming up with retailers across EMEA to stock\u00a0<em>Ninja Steel<\/em> products.<\/p>\n<p><em>Saban\u2019s<\/em>\u00a0<em>Power Rangers<\/em>\u2019\u00a0EMEA licensing program now counts nearly 50 licensees.\u00a0Bandai\u00a0has launched a brand-new <em>Ninja Steel<\/em> line of action figure and role-play toys, and additions to Saban Brands\u2019 licensee roster include\u00a0Sambro\u00a0for backpacks and arts and crafts,\u00a0IMC\u00a0for RC and electronic toys, as well as\u00a0Tech 4 Kids\u00a0for \u201cMashems\u201d and \u201cBlastems.\u201d Additionally, Saban Brands recently renewed its long-standing partnerships with\u00a0Rubies\u00a0(dress-up items) and\u00a0AFG Media\u00a0(Morphsuits), and continues to see growth with apparel partner<strong>\u00a0<\/strong>Smith and Brooks.\u00a0In June,\u00a0Saban Brands launched a DTR deal with U.K. retail giant\u00a0Tesco that saw a range of personalized gifting items, including stationery, drink bottles, phone cases and more launch online.<\/p>\n<p>The Entertainer\u00a0ran a marketing campaign that included four \u2018Super Saturdays\u2019 events across its stores, where fans could participate in challenges inspired by the new toys, enter competitions and receive exclusive discounts. Toys\u201cR\u201dUs will be showcasing the new toy range until August 2018. In France, hypermarket\u00a0Auchan\u00a0and toy specialist\u00a0Jou\u00e9Club\u00a0will host<strong>\u00a0<\/strong><em>Power Rangers<\/em><strong>\u00a0<\/strong>meet and greet events. Jou\u00e9Club will have flagship window displays and will be promoting its activity through radio advertisements.<\/p>\n<p>Leila Ouledcheikh, the senior VP for EMEA distribution and consumer products at Saban Brands, said, \u201c<em>Saban\u2019s<\/em>\u00a0<em>Power Rangers <\/em>is the true definition of an evergreen property and for more than two decades, the brand has continued to prove its power with fans of all ages as demonstrated by the fact it currently ranks as a top action brand in the U.K. With the milestone anniversary on the horizon and the rollout of <em>Power Rangers Ninja Steel<\/em>, we\u2019re delighted to be bringing fans in the EMEA region a fantastic pipeline of multiplatform content, alongside a swathe of new merchandise.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saban Brands has secured broadcast partners and licensees for Saban\u2019s\u00a0Power Rangers across the EMEA region, where a new product line is rolling out.<\/p>\n","protected":false},"author":477,"featured_media":13133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[251,98,2407],"class_list":["post-13132","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bandai","tag-saban-brands","tag-sabans-power-rangers","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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