{"id":13040,"date":"2017-09-27T09:28:18","date_gmt":"2017-09-27T13:28:18","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/first-luna-petunia-toy-range-launches-u-k\/"},"modified":"2017-09-27T09:28:18","modified_gmt":"2017-09-27T13:28:18","slug":"first-luna-petunia-toy-range-launches-in-u-k","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/first-luna-petunia-toy-range-launches-in-u-k\/","title":{"rendered":"First Luna Petunia Toy Range Launches in U.K."},"content":{"rendered":"<p>Saban Brands is rolling out the first toy line inspired by the preschool property <em>Cirque du Soleil Junior: Luna Petunia<\/em> in the U.K. from master toy partner Funrise Toys.<\/p>\n<p>This month, Smyths in the U.K. debuted Funrise Toys\u2019 line, which features <em>Luna Petunia<\/em> playsets, figures, plush, dolls and role-play items, available both in-stores and online. The toy range will also roll out with Amazon, Debenhams, Toymaster, Ken Black Toys and independent retailers in October.<\/p>\n<p>Funrise will launch marketing initiatives, from TV and in-cinema advertising to promotional campaigns with Tiny Pop, girl-targeted magazines and more. In addition, Saban Brands teamed up with YouTube influencer Emily Tube to showcase the brand-new toy range in a series of videos that went live between September 8 and 11. The videos highlight key SKUs, including the <em>Luna Petunia<\/em> talking doll, collectible figures, plush, sparkle gem necklace and the Fabulosa Caf\u00e9 playset. Saban Brands and Cirque du Soleil partnered to develop the series, which debuted on Netflix in December 2016 and is currently streaming its second season.<\/p>\n<p>\u201c<em>Cirque du Soleil Junior: Luna Petunia <\/em>is quickly establishing a solid fan base in the U.K. with preschoolers being drawn to the show\u2019s wonderful array of characters, engaging storylines and bright animation style,\u201d said Leila Ouledcheikh, the senior VP of EMEA distribution and consumer products at Saban Brands. \u201cWe\u2019re delighted to see partners sharing our passion for the property and Funrise Toys has created a fantastic toy line that really brings to life the show\u2019s core values of creativity and imagination.\u201d<\/p>\n<p>\u201cFunrise is excited to bring the magical experience of the <em>Luna Petunia<\/em> show to life through the toys,\u201d added James Dixon, the commercial director of U.K. and Ireland for Funrise. \u201cWe are proud to partner with Saban Brands and our key retailers in launching the <em>Luna Petunia<\/em> toy line throughout the U.K. and Ireland.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saban Brands is rolling out the first toy line inspired by the preschool property Cirque du Soleil Junior: Luna Petunia in the U.K. from master toy partner Funrise Toys.<\/p>\n","protected":false},"author":477,"featured_media":13041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1424,3085,98],"class_list":["post-13040","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cirque-du-soleil-junior-luna-petunia","tag-funrise-toys","tag-saban-brands","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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