{"id":13035,"date":"2017-09-27T09:07:45","date_gmt":"2017-09-27T13:07:45","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/peppa-pig-u-s-licensing-program-expands\/"},"modified":"2017-09-27T09:09:27","modified_gmt":"2017-09-27T13:09:27","slug":"peppa-pig-u-s-licensing-program-expands","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/peppa-pig-u-s-licensing-program-expands\/","title":{"rendered":"Peppa Pig\u00a0U.S. Licensing Program Expands"},"content":{"rendered":"<p>Entertainment One (eOne) is growing the U.S. licensing program for its preschool brand <em>Peppa Pig<\/em>, with an assortment of products from newly appointed licensees and current partners hitting retail shelves nationwide in 2018.<\/p>\n<p>New partners joining the program are Berkshire Fashions (pom-pom beanie and mittens, rainbow-striped baseball cap for toddlers) and Hamco (toddler bib collection, table toppers). Existing licensees such as Accessory Innovations (back-to-school items), Accutime (watches), Baby Boom (toddler bedding set), Handcraft (underwear) and Spin Master (flip-open sofa) are expanding their lines.<\/p>\n<p>In addition, Character World, in partnership with\u00a0Franco Manufacturing Company, will release brand-new bedding and bath collections.<\/p>\n<p>\u201cWe\u2019re excited to introduce the latest\u00a0<em>Peppa Pig<\/em>\u00a0offerings from our fantastic range of partners that continue to innovate and help drive brand growth,\u201d said Joan Grasso, the senior VP of licensing for North America at eOne Family. \u201cThe upcoming selection of\u00a0<em>Peppa Pig<\/em>\u00a0products are sure to please both new and existing fans of the beloved brand.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entertainment One (eOne) is growing the U.S. licensing program for its preschool brand Peppa Pig, with an assortment of products from newly appointed licensees and current partners hitting retail shelves nationwide in 2018.<\/p>\n","protected":false},"author":477,"featured_media":13037,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[255,232,256],"class_list":["post-13035","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-entertainment-one","tag-entertainment-one-family","tag-peppa-pig","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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