{"id":12826,"date":"2017-08-25T09:00:48","date_gmt":"2017-08-25T13:00:48","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/acamar-fisher-price-expand-master-toy-deal\/"},"modified":"2017-08-25T09:15:01","modified_gmt":"2017-08-25T13:15:01","slug":"acamar-fisher-price-expand-bing-master-toy-deal","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/acamar-fisher-price-expand-bing-master-toy-deal\/","title":{"rendered":"Acamar &amp; Fisher-Price Expand Bing Master Toy Deal"},"content":{"rendered":"<p>Acamar Films and Fisher-Price have extended their partnership, which sees the early childhood development company continue to serve as the master toy licensee for <em>Bing<\/em>.<\/p>\n<p>The partnership, which began in 2014, has resulted in retail distribution and support for the <em>Bing<\/em> toy line across key accounts, including grocers and high-street and specialist retailers. Fisher-Price recently launched a new feature plush and TV driver, Toilet Train Bing. In conjunction with Acamar, a marketing plan will support the rollout in the lead-up to the holiday season and 2018.<\/p>\n<p>Bethan Garton, the head of licensing at Acamar Films, said: \u201cOur relationship with Fisher-Price is at the heart of our growing <em>Bing<\/em> licensing program, and the toy line will continue to contribute to <em>Bing<\/em>&#8216;s success as we extend not just in the U.K. but also internationally. Fisher-Price has a great team working on <em>Bing<\/em>, and we want to take this opportunity to thank them for their hard work so far in delivering best-in-class toys to little Bingsters.\u201d<\/p>\n<p>\u201cAcamar has been a fantastic collaborative partner and we see tremendous global potential with their Emmy Award-winning show <em>Bing<\/em>,\u201d said Lauren DeFeo-Duchene, the VP of global marketing for Fisher-Price Licensed Preschool. \u201cWe look forward to working closely with Acamar as we expand the <em>Bing<\/em> toy program into new markets around the world.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acamar Films and Fisher-Price have extended their partnership, which sees the early childhood development company continue to serve as the master toy licensee for Bing.<\/p>\n","protected":false},"author":477,"featured_media":12827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[744,745,569],"class_list":["post-12826","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-acamar-films","tag-bing","tag-fisher-price","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Acamar &amp; 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