{"id":12805,"date":"2017-08-18T09:34:22","date_gmt":"2017-08-18T13:34:22","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/"},"modified":"2017-08-18T09:35:21","modified_gmt":"2017-08-18T13:35:21","slug":"sesame-workshop-launches-elmos-sharethelaughter-challenge","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/","title":{"rendered":"Sesame Workshop Launches Elmo\u2019s #ShareTheLaughter Challenge"},"content":{"rendered":"<p>Sesame Workshop is rolling out Elmo\u2019s #ShareTheLaughter Challenge, a social media campaign inspired by the kindness curriculum of the 47th season of <em>Sesame Street<\/em>.<\/p>\n<p>The social media campaign is the centerpiece of a yearlong \u201cSpread Kindness, Share the Laughter\u201d initiative. Elmo\u2019s #ShareTheLaughter Challenge encourages viewers to tell their favorite jokes in short videos, post them online and tag friends asking them to do the same. In the kickoff video, comedian Kate McKinnon shared a joke with Elmo and challenged Cookie Monster to make a video of his own.<\/p>\n<p>Other early celebrity participants included singers Josh Groban and Andy Grammer, <em>Today<\/em>\u2019s Matt Lauer and Savannah Guthrie, and <em>Property Brothers<\/em>\u2019 Drew Scott. New videos and posts from the <em>Sesame Street<\/em> Muppets will continue to roll out with fresh challenges through September 30. Sesame Workshop\u2019s content and distribution partners will also participate in the challenge. Throughout the campaign, <em>Sesame Street\u2019s <\/em>social media channels will also spotlight vintage laughter-themed sketches and songs, Snapchat will debut an all-new Sesame-themed filter, and laughing \u201cElmoji\u201d stickers will be available for download for iPhones and Androids.<\/p>\n<p>\u201cFamilies\u2019 media habits are evolving, and as always, Sesame Workshop wants to meet kids and caregivers wherever they learn and play,\u201d said Scott Chambers, the senior VP and general manager of North America media and licensing at Sesame Workshop. \u201cSharing jokes and laughter in social videos\u2014with supervision, of course\u2014is a hands-on way for kids and families to engage with our kindness curriculum as they move online.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sesame Workshop is rolling out Elmo\u2019s #ShareTheLaughter Challenge, a social media campaign inspired by the kindness curriculum of the 47th season of Sesame Street.<\/p>\n","protected":false},"author":477,"featured_media":12806,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2934,635,518],"class_list":["post-12805","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-elmos-sharethelaughter-challenge","tag-sesame-street","tag-sesame-workshop","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sesame Workshop Launches Elmo\u2019s #ShareTheLaughter Challenge - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sesame Workshop Launches Elmo\u2019s #ShareTheLaughter Challenge - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Sesame Workshop is rolling out Elmo\u2019s #ShareTheLaughter Challenge, a social media campaign inspired by the kindness curriculum of the 47th season of Sesame Street.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-18T13:34:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-18T13:35:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/ShareTheLaughter-SesameWorkshop-817.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"332\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/\",\"name\":\"Sesame Workshop Launches Elmo\u2019s #ShareTheLaughter Challenge - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2017-08-18T13:34:22+00:00\",\"dateModified\":\"2017-08-18T13:35:21+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sesame Workshop Launches Elmo\u2019s #ShareTheLaughter Challenge\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/salessiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sesame Workshop Launches Elmo\u2019s #ShareTheLaughter Challenge - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/","og_locale":"en_US","og_type":"article","og_title":"Sesame Workshop Launches Elmo\u2019s #ShareTheLaughter Challenge - TVKIDS","og_description":"Sesame Workshop is rolling out Elmo\u2019s #ShareTheLaughter Challenge, a social media campaign inspired by the kindness curriculum of the 47th season of Sesame Street.","og_url":"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/","og_site_name":"TVKIDS","article_published_time":"2017-08-18T13:34:22+00:00","article_modified_time":"2017-08-18T13:35:21+00:00","og_image":[{"width":500,"height":332,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2017\/07\/ShareTheLaughter-SesameWorkshop-817.jpg","type":"image\/jpeg"}],"author":"Sara Alessi","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sara Alessi","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/","url":"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/","name":"Sesame Workshop Launches Elmo\u2019s #ShareTheLaughter Challenge - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2017-08-18T13:34:22+00:00","dateModified":"2017-08-18T13:35:21+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/sesame-workshop-launches-elmos-sharethelaughter-challenge\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"Sesame Workshop Launches Elmo\u2019s #ShareTheLaughter Challenge"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418","name":"Sara Alessi","description":"Sara Alessi is the associate editor of World Screen. She can be reached at salessi@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvkids\/author\/salessiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/12805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/477"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=12805"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/12805\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/12806"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=12805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=12805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=12805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}