{"id":12735,"date":"2017-08-04T10:05:10","date_gmt":"2017-08-04T14:05:10","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/acamar-films-launches-social-media-campaign-with-scummy-mummies\/"},"modified":"2017-08-04T10:32:27","modified_gmt":"2017-08-04T14:32:27","slug":"acamar-films-launches-scummy-mummies-social-media-campaign","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/acamar-films-launches-scummy-mummies-social-media-campaign\/","title":{"rendered":"Acamar\u00a0Films Teams with Scummy Mummies on Bing Campaign"},"content":{"rendered":"<p>Acamar\u00a0Films has partnered with the comedy duo Scummy Mummies to launch a social media campaign aimed at parents of preschoolers and\u00a0fans of its CBeebies series<em> Bing<\/em>.<em>\u00a0<\/em><\/p>\n<p>As part of the campaign, Ellie\u00a0Gibson\u00a0and Helen\u00a0Thorn\u00a0of the\u00a0Scummy Mummies\u00a0will post\u00a0funny\u00a0photos of their own challenging parenting moments using the hashtag #WhatWouldFlopDo\u00a0and encourage other parents to do the same. The duo will select\u00a0their\u00a0favorite\u00a0post, and the winner will receive a visit from Bing and Flop to their child\u2019s nursery or preschool.<\/p>\n<p>The initiative launched\u00a0on August 1 across the\u00a0Scummy Mummies\u2019 digital channels, including the Scummy Mummies blog,\u00a0podcast, Facebook page, Twitter account and Instagram profile. For a two-week period, the campaign will invite parents to celebrate the highs and lows of parenting preschoolers, covering milestones such as potty\u00a0training, getting dressed and mealtime. The campaign reflects the authentic nature of the\u00a0<em>Bing<\/em><em>\u00a0<\/em>series, which portrays the everyday moments and milestones\u00a0experienced by all preschool kids. Acamar\u00a0has timed the campaign to support the launch of a brand-new toy from\u00a0<em>Bing<\/em>\u2019s\u00a0master<strong>\u00a0<\/strong>toy partner, Fisher Price.\u00a0Toilet Train Bing\u00a0will roll out at select retailers throughout the summer.<\/p>\n<p>Lee Harris, the head of marketing\u00a0at\u00a0Acamar\u00a0Films, said:\u00a0\u201cWe are thrilled about this collaboration with the Scummy Mummies! We can\u2019t wait to work with them\u00a0to celebrate the\u00a0humor\u00a0in the moments that can otherwise feel exhausting or overwhelming\u00a0and we look forward to engaging our target audience in a completely new and innovative way.\u201d<\/p>\n<p>Gibson remarked:\u00a0&#8220;My kids love a bit of <em>Bing<\/em>, and the show&#8217;s honesty about the reality of family life fits well with our kind of\u00a0humor.&#8221;<\/p>\n<p>Thorn added: &#8220;We love to hear true stories about what other mums and dads are going through, so we can&#8217;t wait to see the funny posts parents will be sharing.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Acamar Films has partnered with the comedy duo Scummy Mummies to launch a social media campaign aimed at parents of preschoolers and fans of its CBeebies series Bing.<\/p>\n","protected":false},"author":477,"featured_media":12736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[744,745,494,2884],"class_list":["post-12735","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-acamar-films","tag-bing","tag-cbeebies","tag-scummy-mummies","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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