{"id":12712,"date":"2017-07-31T10:09:38","date_gmt":"2017-07-31T14:09:38","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/my-little-pony-digital-experiences-now-available\/"},"modified":"2017-07-31T14:10:50","modified_gmt":"2017-07-31T18:10:50","slug":"my-little-pony-digital-experiences-now-available","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/my-little-pony-digital-experiences-now-available\/","title":{"rendered":"My Little Pony Digital Experiences Now Available"},"content":{"rendered":"<p>To celebrate this year&#8217;s International Day of Friendship, Hasbro has launched\u00a0<em>My Little Pony<\/em>-themed\u00a0digital experiences, including custom Snapchat lenses and a pair of videos.<\/p>\n<p>For the week, Hasbro is offering Snapchat lenses featuring the Mane Six, allowing fans to add real-time effects and sounds to their selfies. With the World Lens, users can see the land of Equestria with\u00a0their rear-facing camera. The company\u00a0also released a video titled &#8220;Friendship Across the Globe&#8221; on SoulPancake&#8217;s YouTube page, as well as its first brand anthem for <em>My Little Pony<\/em>, &#8220;Through the Eyes of a Friend,&#8221; on the property&#8217;s\u00a0YouTube page.<\/p>\n<p>In addition, Hasbro released its new line of toys and figures inspired by characters and adventures from Lionsgate&#8217;s upcoming film <em>My Little Pony: The Movie<\/em>, which is slated to make its theatrical debut on October 6.\u00a0The collection features the Mane Six as well as new characters.<\/p>\n<p>\u201cFriendship transcends age, gender, geography and background,\u201d said Tyla Bucher, the VP franchise lead for <em>My Little Pony<\/em> at Hasbro. \u201cAs we work to celebrate friendship across every aspect of the <em>My Little Pony\u00a0<\/em>brand, we\u2019re proud to continue to support and celebrate the International Day of Friendship. We hope this program brings people together as they are reminded of how special and important friendship is to everyone around the globe.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To celebrate this year&#8217;s International Day of Friendship, Hasbro has launched My Little Pony-themed digital experiences, including custom Snapchat lenses and a pair of videos.<\/p>\n","protected":false},"author":479,"featured_media":12713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[166,2869,2870],"class_list":["post-12712","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hasbro","tag-international-day-of-friendship","tag-snapchat","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>My Little Pony Digital Experiences Now Available - 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