{"id":12704,"date":"2017-07-28T09:00:54","date_gmt":"2017-07-28T13:00:54","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2017-07-31T09:33:17","modified_gmt":"2017-07-31T13:33:17","slug":"beyblade-burst-shines-for-sunrights","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/beyblade-burst-shines-for-sunrights\/","title":{"rendered":"BEYBLADE BURST Shines for SUNRIGHTS"},"content":{"rendered":"

Natasha Khavin Gross, the director of TV sales, marketing and licensing at SUNRIGHTS, tells <\/em>TV Kids about <\/em>BEYBLADE BURST, the latest generation of the hit franchise.<\/em><\/p>\n

Since the first generation of BEYBLADE<\/em> launched in 2002, the franchise has gained traction both as an animated series and a brand centered on spinning tops. BEYBLADE<\/em> has successfully launched three generations globally. New York-based IP management company SUNRIGHTS manages the property in the Western markets. \u201cEach time the brand launches, the characters and storyline change and the toys are new and innovative,\u201d Natasha Khavin Gross, the director of TV sales, marketing and licensing at SUNRIGHTS, tells TV Kids<\/em>. \u201cBut the driving force remains the same: the kids aim to battle with the tops and master the skills necessary to rise to the top and be the best Blader in the world.\u201d<\/p>\n

\"***Image***\"According to Gross, \u201cBEYBLADE<\/em> is a highly enduring play pattern\u201d that has its roots in Beigoma, which are traditional Japanese spinning tops. \u201cTakara Tomy innovated the concept by creating customizable tops with different components that impact the gameplay, and thus BEYBLADE<\/em> was born. It always launches first in Japan, grows and builds, and then the toys and animation are introduced to the Western markets.\u201d<\/p>\n

The second iteration of BEYBLADE<\/em> rolled out in 2010 and \u201cwe were excited to introduce the third generation late last year in Canada and to the rest of the Western markets this year,\u201d says Gross. The latest generation is BEYBLADE BURST<\/em>, and the animated series centers on Valt Aoi and his group of Blader friends who follow their dreams on a quest to become the best Blader in the world. BEYBLADE BURST <\/em>has a target audience of boys aged 6 to 12 and focuses on themes of friendship, sports and competition.<\/p>\n

In the Western markets, the series has already launched on Disney XD in the U.S. and Canada, TELETOON in Canada, Boing in Spain, Panda Biggs in Portugal, Star Channel in Greece and Canal J in France. It recently debuted on Cartoon Network in Latin America and Turkey. In September, BEYBLADE BURST<\/em> will air \"***Image***\"on Gulli in France and K2 in Italy. The show is also set for launch on such channels as Nickelodeon in Germany and Israel, and Kadet in North Belgium, with broadcasters soon to be revealed for the U.K. and CEE.<\/p>\n

On the toy side this time around, Hasbro\u2019s line of spinning tops features \u201ca new way to win wherein a player can defeat their opponent by essentially \u2018bursting\u2019 their opponent\u2019s spinning top,\u201d Gross says. The \u201cbursting\u201d mechanism, which causes the tops to disassemble when they collide, \u201ccreates an explosive battle atmosphere where kids want to see those tops come apart.\u201d<\/p>\n

There is also an app to enhance the gameplay. Gross says the \u201cintegrated app mimics physical play and it is exciting for kids to share the experience of battle with their friends.\u201d The BEYBLADE BURST<\/em> app isn\u2019t the only innovation for the brand in the digital arena. She notes: \u201cIt\u2019s important to give kids additional touch points in the digital space.\u201d Greeting cards and birthday invitations are a growing category that SUNRIGHTS is pursuing.<\/p>\n

Gross believes that the BEYBLADE<\/em> franchise translates across borders and is merchandisable because \u201cthere is a connection kids make to the human element of winning and competing against their friends while at the same time maintaining friendships and supporting one another. The animation creates a world in which the fans get to know and root for the characters in the series. The key is in that connection to the storyline and fantasy of play.<\/p>\n

\u201cThe storyline builds in drama and excitement in season two, which we are now placing with another 51 episodes, called BEYBLADE BURST: Evolution<\/em>, and the toys have added innovations with some awesome new features in the tops that impact gameplay,\u201d Gross says. \u201cWe are thrilled to see this brand revive and thrive.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Natasha Khavin Gross, the company’s director of TV sales, marketing and licensing, talks about the latest generation of the hit franchise.<\/p>\n","protected":false},"author":477,"featured_media":12705,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[616,2868,618],"class_list":["post-12704","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-beyblade-burst","tag-natasha-khavin-gross","tag-sunrights","pmpro-has-access"],"yoast_head":"\nBEYBLADE BURST Shines for SUNRIGHTS - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/beyblade-burst-shines-for-sunrights\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BEYBLADE BURST Shines for SUNRIGHTS - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Natasha Khavin Gross, the company's director of TV sales, marketing and licensing, talks about the latest generation of the hit franchise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/beyblade-burst-shines-for-sunrights\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-28T13:00:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-07-31T13:33:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/2017-07-27-BEYBLADE-BURST.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/beyblade-burst-shines-for-sunrights\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/beyblade-burst-shines-for-sunrights\/\",\"name\":\"BEYBLADE BURST Shines for SUNRIGHTS - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2017-07-28T13:00:54+00:00\",\"dateModified\":\"2017-07-31T13:33:17+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/beyblade-burst-shines-for-sunrights\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/beyblade-burst-shines-for-sunrights\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/beyblade-burst-shines-for-sunrights\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BEYBLADE BURST Shines for SUNRIGHTS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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