{"id":12662,"date":"2017-07-20T09:34:41","date_gmt":"2017-07-20T13:34:41","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/nelvanas-mysticons-kicks-off-online-presence\/"},"modified":"2017-07-20T09:34:41","modified_gmt":"2017-07-20T13:34:41","slug":"nelvanas-mysticons-kicks-off-online-presence","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/nelvanas-mysticons-kicks-off-online-presence\/","title":{"rendered":"Nelvana\u2019s Mysticons Kicks Off Online Presence"},"content":{"rendered":"<p>Nelvana has launched a YouTube channel and social media pages for its original animated action series<em> Mysticons<\/em> ahead of the show\u2019s broadcast premiere next month.<\/p>\n<p>Social media pages on Facebook, Twitter and Instagram are now live, with a website set to roll out soon. <em>Mysticons<\/em>\u2019 online presence is part of a larger social- and digital-media content strategy involving more than 80 pieces of short-form original content supporting the brand. These include introductions to stories and settings in the <em>Mysticons <\/em>world, DIY videos and additional live-action content that will be available throughout the season.<\/p>\n<p>Web games and an adventure role-playing app-based game will also launch this fall. Fans can watch a sneak preview of <em>Mysticons<\/em> online before the official TV premiere on Nickelodeon in the U.S. and on Corus\u2019 YTV network in Canada in August. The first season consists of 40 episodes. <em>Mysticons<\/em> tells the story of four girls from different walks of life who are transformed into legendary warriors.<\/p>\n<p>\u201cThe way young audiences consume entertainment has evolved greatly and Nelvana is committed to producing engaging content that strengthens fans\u2019 connections with our brands on the platforms they frequent,\u201d said Pam Westman, the head of Nelvana Enterprises. \u201c<em>Mysticons <\/em>itself is a genre-defining series, and our content strategy to support the brand delivers a myriad of digital and interactive elements meant to immerse fans in the <em>Mysticons <\/em>world beyond the television screen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nelvana has launched a YouTube channel and social media pages for its original animated action series Mysticons ahead of the show\u2019s broadcast premiere next month.<\/p>\n","protected":false},"author":477,"featured_media":12663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2655,397],"class_list":["post-12662","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mysticons","tag-nelvana","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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