Genius Brands International has elevated Kid Genius Cartoon Channel President Deb Pierson to senior VP of global content distribution and marketing, while Lloyd Mintz becomes senior VP of worldwide consumer products.<\/p>\n
In her new position, Pierson will oversee the company’s global content distribution business for its catalog of animated brands. She will also be responsible for properties that are currently in development.\u00a0In addition, Pierson is charged with\u00a0finding potential co-pro partners and advising on the development of new and acquired brands for international and domestic distribution. She will continue to lead the\u00a0expansion of the Kid Genius Cartoon Channel in the U.S. and abroad.<\/p>\n
Mintz is expected to increase global awareness for Genius Brands’ portfolio of properties. This includes managing\u00a0the development and execution of worldwide licensing and merchandising programs for the company’s brands.<\/p>\n
Pierson joined Genius Brands early last year as general manager of the Kid Genius Cartoon Channel and\u00a0became\u00a0president in December. Mintz was named\u00a0Genius Brands\u2019 VP\u00a0of consumer products in 2014. Both execs\u00a0will work directly under Andy Heyward, the company’s chairman and CEO.<\/p>\n
\u201cMany of Genius Brands’ achievements of the past several years can be directly credited to the efforts of Deb Pierson and Lloyd Mintz,\u201d said Heyward. \u201cBoth are stellar executives who are committed to our goal of providing intelligent entertainment experiences for today\u2019s children, including the migration of brands across multiple platforms so that fans can engage with the brands they love in every aspect of their life. These promotions are well earned, and I am very excited to see how Deb and Lloyd will flourish in their expanded roles with the company.\u201d<\/p>\n
\u201cI am proud to say that I have been passionate about Genius Brands\u2019 content from the moment I first saw what Andy Heyward was producing and developing, and it has been an honor and privilege working alongside Margaret Loesch to build the Kid Genius Cartoon Channel,\u201d noted Pierson. \u201cI\u2019m very excited to expand my role at Genius Brands to share my passion for the incredible content in the company\u2019s library with broadcasters and other distribution platforms around the world.\u201d<\/p>\n
\u201cIn the three years since joining Genius Brands, I\u2019ve been fortunate in developing a community of like-mined retailers and licensees who want to entertain youngsters as well as stimulate their minds and encourage their imaginations,\u201d added Mintz. \u201cI am grateful for the opportunity to expand upon the work and responsibilities I so thoroughly enjoy, and have great expectations for the future of our global consumer products developments.”<\/p>\n","protected":false},"excerpt":{"rendered":"
Genius Brands International has elevated Kid Genius Cartoon Channel President Deb Pierson to senior VP of global content distribution and marketing, while Lloyd Mintz becomes senior VP of worldwide consumer products.<\/p>\n","protected":false},"author":479,"featured_media":12659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2174,1503,2845],"class_list":["post-12658","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-deb-pierson","tag-genius-brands-international","tag-lloyd-mintz","pmpro-has-access"],"yoast_head":"\n