{"id":12612,"date":"2017-07-11T10:25:19","date_gmt":"2017-07-11T14:25:19","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/genius-brands-thomas-edison-series-set-for-latam\/"},"modified":"2017-07-11T13:57:43","modified_gmt":"2017-07-11T17:57:43","slug":"genius-brands-sends-thomas-edison-series-to-latam","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/genius-brands-sends-thomas-edison-series-to-latam\/","title":{"rendered":"Genius Brands Sends Thomas Edison Series to LatAm"},"content":{"rendered":"<p>Genius Brands International has inked a broadcast licensing deal with Nat Geo Kids that sees the\u00a0science-themed\u00a0animated show <em>Thomas Edison&#8217;s Secret Lab<\/em> airing across Latin America.<\/p>\n<p><em>Thomas Edison&#8217;s Secret Lab<\/em> debuted on Nat Geo Kids in all Spanish-speaking markets earlier this month, and will premiere in all Portuguese-speaking territories on September 1. Meanwhile, Tycoon Enterprises has become\u00a0the property&#8217;s pan-Latin American licensing agent, and will work with Genius Brands to develop and execute a strategic and comprehensive L&amp;M program based on the franchise. Categories will include toys, apparel, accessories, school supplies, electronics, collectibles, novelty and publishing, with products slated to begin rolling out at retail next year.<\/p>\n<p>\u201c<em>Thomas Edison\u2019s Secret Lab<\/em> blends real science with kids\u2019 natural curiosity to create engaging, entertaining and informative content that blends beautifully with the Nat Geo Kids personality, and as we continue to drive the brand\u2019s global development and expansion, the association with the National Geographic brand underscores both the educational and entertainment value of the series,\u201d said\u00a0Stone Newman, Genius Brands\u2019 president of global consumer products, worldwide content sales and marketing. &#8220;We are also excited to begin working with the Tycoon team to develop new product for retail distribution across the region that supports the launch of the series.\u201d<\/p>\n<p>\u201cAs we were looking for new content for Nat Geo Kids there was no doubt that <em>Thomas Edison\u2019s Secret Lab<\/em> was a wonderful addition for us,\u201d noted\u00a0Diego Reck, the executive VP of National Geographic Partners in Latin America. \u201cWe look forward to developing and promoting the passion for science in children. This content is a perfect fit for Nat Geo Kids, as it\u2019s fully aligned with the mission of our brand.\u201d<\/p>\n<p>\u201cWe are honored that Genius Brands has chosen us to introduce this creative, fun brand into the Latin American marketplace,\u201d stated\u00a0Elias Fasja,\u00a0Tycoon Enterprises\u2019 co-founder and president. \u201cWith our extensive knowledge of both the consumer and retail markets as well as our myriad relationships with licensees and manufacturers across Latin America, we are eager to support the launch of <em>Thomas Edison\u2019s Secret Lab<\/em> on Nat Geo Kids with an all-encompassing program that will create the level of consumer awareness warranted by this engaging children\u2019s series.\u201d<\/p>\n<p>Zasha Robles, the director of Spiral International, a subsidiary of The Ecetera Group and Genius Brands\u2019 exclusive content distribution agent in Latin America, added:\u00a0\u201cI look forward to working together with our best-in-class partners, Nat Geo Kids and Tycoon, to deliver a stellar brand launch across Latin America for <em>Thomas Edison\u2019s Secret Lab<\/em>.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genius Brands International has inked a broadcast licensing deal with Nat Geo Kids that sees the science-themed animated show Thomas Edison&#8217;s Secret Lab airing across Latin America.<\/p>\n","protected":false},"author":479,"featured_media":12613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1503,2691,2772,1318],"class_list":["post-12612","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-genius-brands-international","tag-nat-geo-kids","tag-thomas-edisons-secret-lab","tag-tycoon-enterprises","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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