{"id":12600,"date":"2017-07-07T09:59:13","date_gmt":"2017-07-07T13:59:13","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/the-world-of-dinosaur-roar-gets-master-toy-licensee\/"},"modified":"2017-07-07T12:34:02","modified_gmt":"2017-07-07T16:34:02","slug":"the-world-of-dinosaur-roar-gets-master-toy-licensee","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/the-world-of-dinosaur-roar-gets-master-toy-licensee\/","title":{"rendered":"The World of Dinosaur Roar! Gets Master Toy Licensee"},"content":{"rendered":"<p>Nurture Rights has appointed Golden Bear as master toy licensee for <em>The World of Dinosaur Roar!<\/em> and\u00a0its classic <em>Dinosaur Roar!<\/em> properties.<\/p>\n<p>Golden Bear will develop a line of products based on the preschool property <em>The World of Dinosaur Roar!<\/em>\u00a0in the plush and plastic toys, puzzles, games and bath accessories categories. The initial launch will feature puzzles, card games and a range of soft toys. The product line will launch in spring\/summer 2018 and will be available at select retailers. Additional wider rollouts, including a collectible dinosaur figurine range, are planned for late 2018 and early 2019.<\/p>\n<p>The core market for the Golden Bear range will be children aged 2 to 5. The range will also be aimed at gift givers and dinosaur fans. Golden Bear will also create products for the classic <em>Dinosaur Roar!<\/em> brand. <em>Dinosaur Roar!<\/em> has already inspired apparel ranges launching in Mothercare and M&amp;Co and partnerships with a raft of licensees, including Paul Lamond Games, Carousel Calendars, Fashion UK and VMC.<\/p>\n<p><em>The World of Dinosaur Roar!<\/em> was created by Peter Curtis and is produced in association with The Natural History Museum in London. The property is inspired by\u00a0<em>Dinosaur Roar!<\/em>, a best-selling picture book from the 1990s written by Paul Stickland and Henrietta Stickland.<\/p>\n<p>Barry Hughes, the managing director of Golden Bear Toys, said, \u201cWe are delighted to be partnering [with] Nurture Rights and The Natural History Museum on the delightful <em>Dinosaur Roar!<\/em> property. The combination of the wonderful prehistoric characters and modern innovative marketing plans and content promise to ensure that <em>Dinosaur Roar!<\/em> will be around for many, many years to come.\u201d<\/p>\n<p>Nick Barrington, the managing director of Nurture Rights, added, \u201cWe are delighted that Golden Bear will be the master toy licensee for <em>The World of Dinosaur Roar!<\/em> and our classic <em>Dinosaur Roar!<\/em> brand. <em>Dinosaur Roar!<\/em> has proved itself to be a brand that has a loyal following due to its heritage and resonance with its target audience. <em>The World of Dinosaur Roar!<\/em> builds on this integrity and offers a fresh approach to dinosaurs for the very young. Golden Bear is the perfect partner to capture the true essence of these complimentary brands and create an exciting product range.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nurture Rights has appointed Golden Bear as master toy licensee for The World of Dinosaur Roar! and its classic Dinosaur Roar! properties.<\/p>\n","protected":false},"author":477,"featured_media":12601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[104,150,107,2721],"class_list":["post-12600","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-dinosaur-roar","tag-golden-bear","tag-nurture-rights","tag-the-world-of-dinosaur-roar","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The World of Dinosaur Roar! 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