{"id":12471,"date":"2017-06-14T09:44:52","date_gmt":"2017-06-14T13:44:52","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/new-licensees-for-rainbow-rangers\/"},"modified":"2017-06-14T13:41:17","modified_gmt":"2017-06-14T17:41:17","slug":"new-licensees-for-rainbow-rangers","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-licensees-for-rainbow-rangers\/","title":{"rendered":"New Licensees for Rainbow Rangers"},"content":{"rendered":"<p>Genius Brands International has lined up a number of new licensing partners for its preschool brand <em>Rainbow Rangers<\/em>.<\/p>\n<p>The Bentex Group is on board for <em>Rainbow Rangers<\/em> apparel, while Jay Franco is working on bedding and home d\u00e9cor. H.E.R. Accessories will be creating new branded accessories. Mattel&#8217;s Fisher-Price Toys is already in place as global master toy partner for the brand.<\/p>\n<p>\u201cThe marketplace shares our excitement about <em>Rainbow Rangers<\/em>, especially with the early endorsements of broadcast partner Nickelodeon and our master toy licensee Mattel\u2019s Fisher-Price Toys,\u201d said Stone Newman, Genius Brands&#8217; president of global consumer products, worldwide content sales and marketing. \u201cThis bright and colorful series, developed by the best in the business, will delight preschoolers and empower little girls the world over, which is why our licensing program for the brand continues to attract partners like The Bentex Group, H.E.R. Accessories and Jay Franco. We\u2019ve made our list of preferred licensees and will actively pursue agreements, developing a robust global merchandising, licensing and retail program encompassing all key categories to coincide with the series launch.\u201d<\/p>\n<p>Susan Peia, The Bentex Group\u2019s executive VP of licensing, added: \u201cThe industry is buzzing about <em>Rainbow Rangers<\/em> and between the deep roster of talent developing the series and Nickelodeon and Mattel being on board, we had to learn more. Once we saw <em>Rainbow Rangers<\/em> and met the creators, it was simply a matter of where do we sign as we knew and know that this will be the next big thing in girls&#8217; character apparel. We cannot wait to shout Ride Rangers Ride and now we can!\u201d<\/p>\n<p>H.E.R. Accessories&#8217; president and CEO, Hymie Anteby, commented: \u201cWe\u2019re proud to be associated with Genius Brands&#8217; exciting new preschool brand and are thrilled to translate the colorful, fun designs of the heroines of <em>Rainbow Rangers<\/em> to an array of age-appropriate fashion accessories.\u201d<\/p>\n<p>Jay Franco\u2019s VP of sales, Joe A. Franco, added: \u201cWe\u2019re thrilled to have the opportunity to be involved with this new property at its inception, especially with <em>Rainbow Rangers<\/em>\u2019 level of pedigree and partnerships. We\u2019re very much looking forward to consumers\u2019 response to both the program and its licensed product offerings. The idea of creating so many looks and environments, giving girls the opportunity to turn their bedroom into Kaliedascopia or their favorite Rangers\u2019 room, is very exciting to us at Jay Franco.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Genius Brands International has lined up a number of new licensing partners for its preschool brand Rainbow Rangers.<\/p>\n","protected":false},"author":350,"featured_media":12472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1503,1807],"class_list":["post-12471","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-genius-brands-international","tag-rainbow-rangers","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Licensees for Rainbow Rangers - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/new-licensees-for-rainbow-rangers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Licensees for Rainbow Rangers - 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