{"id":12441,"date":"2017-06-08T09:59:14","date_gmt":"2017-06-08T13:59:14","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/babyfirst-content-heads-to-qiyi-kids-in-china\/"},"modified":"2017-06-08T09:59:14","modified_gmt":"2017-06-08T13:59:14","slug":"babyfirst-heads-to-iqiyi-kids-in-china","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/babyfirst-heads-to-iqiyi-kids-in-china\/","title":{"rendered":"BabyFirst Heads to iQIYI Kids in China"},"content":{"rendered":"<p>First Media&#8217;s BabyFirst, which is distributed by HBO Asia in the region, has inked an exclusive multi-year deal for the channel&#8217;s content to launch on iQIYI Kids in China.<\/p>\n<p>BabyFirst programming will become available on the new VOD service in HD\u00a0and dual-language options: Mandarin or English audio with Chinese subtitles. All content will be curated from a library of more than 4,000 episodes. HBO Asia has also distributed the ad-free baby and toddler\u00a0network\u00a0in\u00a0Cambodia, Hong Kong, Indonesia, Malaysia, Nepal, the Philippines and Singapore.<\/p>\n<p>\u201cIt\u2019s a proud moment for us to see BabyFirst launch on China\u2019s largest streaming platform,\u201d said Guy Oranim, the CEO of BabyFirst. \u201ciQIYI is a great partner that truly appreciates the importance of offering quality children\u2019s content for all families and embraces our multicultural approach to babies\u2019 education.<\/p>\n<p>\u201cWe are also very delighted with our collaboration with HBO Asia, which is a wonderful partner and extremely helpful in getting BabyFirst new distribution opportunities in Asia Pacific since 2009.\u201d<\/p>\n<p>Jonathan Spink, the CEO of HBO Asia, added: \u201cOur strong presence in 23 Asian territories and deep knowledge of the region puts HBO Asia in a unique position to connect our partners, benefitting 40 million families across China on the leading interactive platform of iQIYI with BabyFirst\u2019s award-winning selection of localized early childhood education programs.<\/p>\n<p>\u201cThis is an extension of HBO Asia\u2019s brand promise to bring the best programming to audiences through the biggest operators in the region.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First Media&#8217;s BabyFirst, which is distributed by HBO Asia in the region, has inked an exclusive multi-year deal for the channel&#8217;s content to launch on iQIYI Kids in China.<\/p>\n","protected":false},"author":479,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1307,2597,1309,2710],"class_list":["post-12441","post","type-post","status-publish","format-standard","","category-top-stories","tag-babyfirst","tag-first-media","tag-hbo-asia","tag-iqiyi-kids","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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