{"id":12162,"date":"2017-04-21T09:15:08","date_gmt":"2017-04-21T13:15:08","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/superights-morgann-favennec-talks\/"},"modified":"2017-04-24T09:33:13","modified_gmt":"2017-04-24T13:33:13","slug":"superights-morgann-favennec-talks-diverse-catalog","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/superights-morgann-favennec-talks-diverse-catalog\/","title":{"rendered":"Superights\u2019 Morgann Favennec Talks Catalog"},"content":{"rendered":"

Morgann Favennec, the deputy managing director of international sales and acquisitions at Superights, tells<\/em> TV Kids\u00a0about the types of shows that are grabbing buyers\u2019 attention in the children\u2019s space and the company\u2019s plans for the future.<\/em><\/p>\n

Paris-based indie Superights has a diverse offering of series for preschoolers, kids and families, with protagonists ranging from imaginative little girls to young boys who have adventures in wheelchairs to animals of all kinds. \u201cWe want to have something for every single person that comes to us,\u201d says Morgann Favennec, Superights\u2019 deputy managing director of international sales and acquisitions.<\/p>\n

\"***Image***\"One trend Favennec has noticed as of late is that buyers have been requesting more shows centered on female characters, particularly ones that appeal to the 6-to-9 age group. Pat the Dog<\/em>, one of Superights\u2019 newer offerings, fits the bill. Produced in-house by sister company Superprod, Pat the Dog<\/em> is \u201cexactly what broadcasters are looking for,\u201d says Favennec. \u201cThe hero is Pat [a dog], of course, but the other [main] character is a little girl.\u201d<\/p>\n

Other elements that factor into Pat the Dog<\/em>\u2019s international appeal, according to Favennec, include the series\u2019 running time. \u201cIt\u2019s seven minutes, which gives [broadcasters] a certain flexibility in terms of scheduling,\u201d she says. In addition, there isn\u2019t a large amount of dialogue, which contributes to reduced dubbing costs. The show also features \u201ccomedy with a touch of tenderness\u201d that speaks to viewers around the world, Favennec explains, pointing to the fact that Pat the Dog<\/em> ranked number three at the 2016 MIPJunior Screenings as proof of its global appeal. The show has been sold to RTBF, VRT, TSR, Radio-Canada, Discovery Latin America and Turner\u2019s Boomerang in EMEA and AsiaPac, among others, and Superights recently \"***Image***\"inked a deal that will see the series broadcast on Disney Channel in the U.S. this summer.<\/p>\n

Helen\u2019s Little School<\/em> is another highlight from Superights\u2019 catalog that puts a spotlight on a female character. The show follows 5-year-old Helen as she plays school with her toys. The preschool series, produced by Superprod and Canada-based Muse Entertainment, has garnered buyers\u2019 interest not only due to the female protagonist but also because the premise of the show is universal. Favennec says, \u201cThere is not one single broadcaster I\u2019m pitching it to that wouldn\u2019t say, \u2018Oh, that\u2019s what my daughter does!\u2019 The show is all about Helen playing the teacher to her toys, which are the pupils. Everybody has a daughter, cousin, [etc.] who does or did this type of thing, so it\u2019s a very universal, basic concept. Very often, those are the ideas that work the best.\u201d<\/p>\n

Emmy & GooRoo<\/em>, which Superights acquired in January for worldwide distribution (excluding China and Spain), also has a female character in the lead. Emmy is a creative and resourceful 5-year-old who has daily adventures in a magic forest with her best friend GooRoo, a big, furry creature.<\/p>\n

Favennec notes that she is also asked for action-adventure for boys. \u201cThat genre was totally out of the picture for three to five years, and now it\u2019s coming back,\u201d she says. An example of this type of show is Boyster<\/em>, one of the first titles Superights had in its catalog. The main character is half-boy, half-oyster and possesses supernatural abilities that keep him from being able to live the life of a normal 11-year-old. The series has been sold to South Korean broadcaster ANIMAX. \u201cIt was their very first Western acquisition since SpongeBob SquarePants<\/em>, and their first-ever French\/European acquisition,\u201d Favennec explains.<\/p>\n

The international television business is cyclical, and according to Favennec, \u201cyou have to be ready when the trend changes.\u201d In her view, Superights\u2019 varied lineup of animated series means the company is always prepared for the ebb and flow that is the kids\u2019 content business. She adds, \u201cWe have fun shows with all kinds of characters, all kinds of animals,\u201d which helps the company stay ahead of the game as it caters to buyers\u2019 specific needs.<\/p>\n

Thus, Favennec says she approaches acquisitions with an open mind, following the guiding principle of keeping Superights\u2019 catalog varied yet coherent in terms of quality. One series in the company\u2019s library that is a bit outside the box is Will<\/em>. The show centers on a wheelchair-bound boy who doesn\u2019t allow his disability to keep him from living life to the fullest. The less-than-mainstream premise and two-minute running time mean the show doesn\u2019t necessarily tick all the boxes that most broadcasters tend to look for. Instead, it caters to the discerning buyer, adding to the diversity of Superights\u2019 offering.<\/p>\n

\u201cI always keep my eyes and ears open,\u201d Favennec explains. \u201cAs an independent distributor, we\u2019re fully responsible for our actions and decisions. I like the idea of being able to say yes to any kind of project I\u2019m submitted, whether it\u2019s alternative or mainstream, whether it\u2019s short or definitely not the trend, or whether it\u2019s about a hero in a wheelchair, as is the case with Will<\/em>. I like the idea of being able to consider everything.\u201d<\/p>\n

When it comes to deciding what to add to Superights\u2019 offering, Favennec says that \u201cmost of the time, it\u2019s a question of being entertained. Basically, it\u2019s love at first sight, for any reason; it can be the content, as was the case with Will<\/em>; it can be the design and the charm and the poetry, like it was with Puffin Rock<\/em> [which has been picked up by Netflix]; it can be the evidence of a commercial hit. I have no rules, and that\u2019s the best way.\u201d Consistent with its open-minded outlook, the company is also willing to come on board a project at any stage.<\/p>\n

\u201cOur philosophy is to have a small catalog and to keep the business boutique-style,\u201d Favennec says. \u201cWhen you deal with worldwide distribution, what\u2019s not working in Latin America [might] be a hit in Asia and vice versa. So, it\u2019s ideal to cover the world.\u201d<\/p>\n

As Superights moves forward, Favennec aims for the company to be perceived as \u201cone of the independents that has a quality stamp on it. That would be rewarding.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The company’s deputy MD of international sales and acquisitions discusses the types of kids’ shows that are grabbing buyers\u2019 attention.<\/p>\n","protected":false},"author":477,"featured_media":12163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[2539,361],"class_list":["post-12162","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-morgann-favennec","tag-superights","pmpro-has-access"],"yoast_head":"\nSuperights\u2019 Morgann Favennec Talks Catalog - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/superights-morgann-favennec-talks-diverse-catalog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Superights\u2019 Morgann Favennec Talks Catalog - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The company's deputy MD of international sales and acquisitions discusses the types of kids' shows that are grabbing buyers\u2019 attention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/superights-morgann-favennec-talks-diverse-catalog\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-21T13:15:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-24T13:33:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/2017-04-21-Morgann-Favennec.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/superights-morgann-favennec-talks-diverse-catalog\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/superights-morgann-favennec-talks-diverse-catalog\/\",\"name\":\"Superights\u2019 Morgann Favennec Talks Catalog - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2017-04-21T13:15:08+00:00\",\"dateModified\":\"2017-04-24T13:33:13+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/superights-morgann-favennec-talks-diverse-catalog\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/superights-morgann-favennec-talks-diverse-catalog\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/superights-morgann-favennec-talks-diverse-catalog\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Superights\u2019 Morgann Favennec Talks Catalog\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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