{"id":12093,"date":"2017-04-10T09:00:29","date_gmt":"2017-04-10T13:00:29","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2017-04-10T09:15:03","modified_gmt":"2017-04-10T13:15:03","slug":"xilam-names-master-toy-partner-for-oggy","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/xilam-names-master-toy-partner-for-oggy\/","title":{"rendered":"Xilam Names Master Toy Partner for Oggy"},"content":{"rendered":"<p>Xilam has appointed Lansay as master toy partner for its flagship brand <em>Oggy &amp; the Cockroaches<\/em>.<\/p>\n<p>Under the agreement, Lansay will produce and distribute traditional plush, electronic plush, a full line of 3D plastic figurines, and board and card games in France next year. Lansay will release products at retail in the first quarter of 2018, following the relaunch of the show by Gulli in France.<\/p>\n<p>Lagard\u00e8re Active recently took exclusive broadcast rights in France for all seasons of <em>Oggy &amp; the Cockroaches<\/em> across its channels Gulli and Canal J. This includes the upcoming fifth season <em>Oggy Through the Ages<\/em>, which will air on Gulli in September. The brand is distributed in more than 160 countries around the world and is watched in 600 million homes.<\/p>\n<p>Marie-Laure Marchand, the senior VP of global licensing at Xilam, said, \u201cWe\u2019re thrilled to be working with Lansay. They are a leader in children\u2019s licensing and the ideal partner to launch a collection of toys for <em>Oggy &amp; the Cockroaches\u2019<\/em> fans. <em>Oggy &amp; the Cockroaches<\/em> is a well-known and successful brand in France and across many territories globally, and we believe this represents a remarkable consumer products opportunity.\u201d<\/p>\n<p>Serge Azoulai, the CEO of Lansay, added, \u201cLansay is a family company that has passionately been bringing branded and licensed products to the French toy and game market for 45 years. We are recognized for our creativity and the quality of our products, and we are delighted to be partnering with Xilam on <em>Oggy &amp; the Cockroaches<\/em>. As master toy partner, we look forward to working with Xilam and Lagard\u00e8re to drive the success of such an iconic franchise.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xilam has appointed Lansay as master toy partner for its flagship brand Oggy &amp; the Cockroaches.<\/p>\n","protected":false},"author":477,"featured_media":12094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2495,1752,882],"class_list":["post-12093","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-lansay","tag-oggy-the-cockroaches","tag-xilam","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Xilam Names Master Toy Partner for Oggy - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/xilam-names-master-toy-partner-for-oggy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Xilam Names Master Toy Partner for Oggy - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Xilam has appointed Lansay as master toy partner for its flagship brand Oggy &amp; the Cockroaches.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/xilam-names-master-toy-partner-for-oggy\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-10T13:00:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-04-10T13:15:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/Oggy-the-Cockroaches-Xilam-117.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/xilam-names-master-toy-partner-for-oggy\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/xilam-names-master-toy-partner-for-oggy\/\",\"name\":\"Xilam Names Master Toy Partner for Oggy - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2017-04-10T13:00:29+00:00\",\"dateModified\":\"2017-04-10T13:15:03+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/xilam-names-master-toy-partner-for-oggy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/xilam-names-master-toy-partner-for-oggy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/xilam-names-master-toy-partner-for-oggy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Xilam Names Master Toy Partner for Oggy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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