{"id":12053,"date":"2017-03-31T01:00:42","date_gmt":"2017-03-31T05:00:42","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2017-03-31T09:55:30","modified_gmt":"2017-03-31T13:55:30","slug":"genius-brands-spacepop-heads-to-china-u-k","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/genius-brands-spacepop-heads-to-china-u-k\/","title":{"rendered":"Genius Brands&#8217; SpacePOP Heads to China, U.K."},"content":{"rendered":"<p>BEVERLY HILLS: Genius Brands International has inked new content license deals for the distribution of the music-themed animated digital series <em>SpacePOP<\/em> in China and the U.K.<\/p>\n<p>Genius Brands licensed the content distribution and L&amp;M rights for <em>SpacePOP<\/em> to WeKids Asia, which will launch a brand program across China this summer. The company also licensed the rights for original <em>SpacePOP<\/em> music videos to U Music TV for distribution across the U.K. on the app, and later through Sky TV, FreeSat and FreeView. In addition, Genius Brands greenlit a second season of the show that is slated for delivery in the fall.<\/p>\n<p>\u201c<em>SpacePOP<\/em> demonstrates that music, fashion, fun and adventure are universally appealing to girls, bonding them to a shared experience regardless of where they live or what language they speak,\u201d said Stone Newman, the president of worldwide content sales for global consumer products and marketing at Genius Brands. \u201cExpanding brand awareness and building the <em>SpacePOP<\/em> franchise through media partnerships in China, the U.K. and Southern Europe\u2014we\u2019re successfully building the brand in some of the largest and most influential markets in the world just three months after <em>SpacePOP<\/em>\u2019s initial release in the U.S. The response from licensing partners, retailers and viewers has been incredible, which is why we\u2019re eager to get moving on season two of <em>SpacePOP<\/em>.\u201d<\/p>\n<p>\u201cGenius Brands has done a phenomenal job in developing <em>SpacePOP<\/em> and in introducing it to young American consumers through the platforms they frequent,\u201d noted Sean Chu, the founder and CEO of WeKids. \u201cWeKids can replicate that rollout, with simultaneous launches of music videos, merchandising and the animated <em>SpacePOP<\/em> series through online streaming video, IPTV, OTT TV, iOS and Android-based apps for mobile and tablet devices throughout China. As Genius Brands has shown us, this type of organic launch, supported by local and regional promotions, not only reaches the intended audience, it invites and encourages them to participate in introducing this amazing content to their friends, which is the most authentic method for growing a hit brand.\u201d<\/p>\n<p>\u201cU Music TV combines apps, television, online platforms and merchandising in the creation of a truly multiplatform entertainment experience that is ideally suited to Genius Brands&#8217; <em>SpacePOP<\/em>,\u201d added Claire Palmer, the CMO of U Music TV. \u201cToday\u2019s young consumers want to be part of a property\u2019s development, they want to claim responsibility for the popularity of songs, content and consumer products and <em>SpacePOP<\/em> clearly puts them in the driver\u2019s seat. It may be a unique growth strategy today, but other content developers will be emulating it for years to come.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BEVERLY HILLS: Genius Brands International has inked new content license deals for the distribution of the music-themed animated digital series SpacePOP in China and the U.K.<\/p>\n","protected":false},"author":479,"featured_media":12054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1503,1505,2202,1769],"class_list":["post-12053","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-genius-brands-international","tag-spacepop","tag-u-music-tv","tag-wekids-asia","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Genius Brands&#039; SpacePOP Heads to China, U.K. - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/genius-brands-spacepop-heads-to-china-u-k\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Genius Brands&#039; SpacePOP Heads to China, U.K. - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"BEVERLY HILLS: Genius Brands International has inked new content license deals for the distribution of the music-themed animated digital series SpacePOP in China and the U.K.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/genius-brands-spacepop-heads-to-china-u-k\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-31T05:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-31T13:55:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/SpacePOP-GBI-317.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joanna Padovano Tong\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joanna Padovano Tong\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-spacepop-heads-to-china-u-k\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-spacepop-heads-to-china-u-k\/\",\"name\":\"Genius Brands' SpacePOP Heads to China, U.K. - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2017-03-31T05:00:42+00:00\",\"dateModified\":\"2017-03-31T13:55:30+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/32988e9e383343ccc4b66993cc2d85e2\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-spacepop-heads-to-china-u-k\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/genius-brands-spacepop-heads-to-china-u-k\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/genius-brands-spacepop-heads-to-china-u-k\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Genius Brands&#8217; 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