{"id":11983,"date":"2017-03-23T10:59:51","date_gmt":"2017-03-23T14:59:51","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/boat-rocker-inks-master-toy-deal-with-fisher-price\/"},"modified":"2017-03-23T11:01:45","modified_gmt":"2017-03-23T15:01:45","slug":"fisher-price-on-board-boat-rockers-new-series","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/fisher-price-on-board-boat-rockers-new-series\/","title":{"rendered":"Fisher-Price On Board Boat Rocker&#8217;s New Series"},"content":{"rendered":"<p>TORONTO: Boat Rocker and Industrial Brothers\u00a0have entered into a master toy partnership with Fisher-Price for the new original series <em>Kingdom Force<\/em>,\u00a0about a team of disaster-fighting animals.<\/p>\n<p><em>Kingdom Force<\/em> will be co-produced by Industrial Brothers and Boat Rocker Studios. Boat Rocker&#8217;s Rights, Brands and Digital teams will manage multiplatform IP development for the property. Boat Rocker will distribute the preschool show internationally and handle L&amp;M on all platforms, while also overseeing digital and brand initiatives. Fisher-Price, Boat Rocker and Industrial Brothers will work together\u00a0at the earliest stages of development to maximize opportunities for Fisher-Price&#8217;s branded toy line.<\/p>\n<p>\u201cWe are thrilled to be working with the industry leaders at Fisher-Price and we look forward to expanding the show\u2019s development initiatives with our partners at Boat Rocker,\u201d said Matt Fernandes and Arthur Spanos, co-founders of Industrial Brothers.<\/p>\n<p>\u201cThe opportunity to partner with Fisher-Price on an original series of this scale is a testament to our shared commitment to the unique creative qualities of <em>Kingdom Force<\/em> and to the world-class partnership that has developed between Industrial Brothers and Boat Rocker,\u201d noted David Fortier and Ivan Schneeberg, co-executive chairmen of Boat Rocker Media. \u201cAs Boat Rocker Media expands its mandate in 2017 to include enhanced development and production financing of original series, we see <em>Kingdom Force<\/em> as the perfect opportunity to showcase how the expertise of each of our divisions will bring this new series to a global audience on multiple platforms.\u201d<\/p>\n<p>\u201cWe are committed to partnering with the best, and <em>Kingdom Force<\/em> is a great opportunity for us to bring to life original characters and a world that appeals to today\u2019s preschoolers,\u201d added Lauren DeFeo, the VP of global marketing for Fisher-Price Friends. \u201cWe\u2019re thrilled to soon be able to offer families across the globe a variety of ways to play out all the fun and action inspired by this new series.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TORONTO: Boat Rocker and Industrial Brothers have entered into a master toy partnership with Fisher-Price for the new original series Kingdom Force, about a team of disaster-fighting animals.<\/p>\n","protected":false},"author":479,"featured_media":11984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2443,569,428,2444],"class_list":["post-11983","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-boat-rocker","tag-fisher-price","tag-industrial-brothers","tag-kingdom-force","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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