{"id":11965,"date":"2017-03-21T09:25:15","date_gmt":"2017-03-21T13:25:15","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/master-toy-licensee-in-place-for-nella-the-princess-knight\/"},"modified":"2017-03-21T12:52:41","modified_gmt":"2017-03-21T16:52:41","slug":"master-toy-licensee-in-place-for-nella-the-princess-knight","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/master-toy-licensee-in-place-for-nella-the-princess-knight\/","title":{"rendered":"Master Toy Licensee in Place for Nella the Princess Knight"},"content":{"rendered":"<p>LONDON: Vivid Group has been appointed as the international master toy licensee for the Nickelodeon animated preschool series <em>Nella the Princess Knight<\/em>.<\/p>\n<p>The program, which premiered in the U.S. in February, will be rolling out on Nickelodeon and Nick Jr. channels internationally in April. Through a new agreement between Nickelodeon &amp; Viacom Consumer Products (NVCP) and Vivid Group, Vivid becomes the exclusive master toy licensee for <em>Nella the Princess Knight<\/em> in all countries outside of the U.S. Categories within the license include dolls, figures, play-sets, plush and role-play toys\u2014launching from spring 2018.<\/p>\n<p>\u201cNickelodeon\u2019s preschool properties have fueled the brand\u2019s consumer products success abroad, and we look forward to even more growth in the space as we embark on this partnership with Vivid Group for <em>Nella the Princess Knight<\/em>,\u201d commented Ron Johnson, the executive VP for NVCP. \u201c<em>Nella<\/em> represents Nickelodeon\u2019s unique twist on the traditional princess story, and we\u2019re confident that Vivid is the right partner to bring this special property to toy aisles around the world.\u201d<\/p>\n<p>Eric Rossi, the CEO at Vivid Toy Group, said, \u201cWe are delighted to be partnering with Nickelodeon on such a unique and engaging preschool property. Nella is an inspiring and empowering role model to young girls, and we look forward to bringing her Princess and Knight adventures to life through an innovative and comprehensive toy range internationally.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Vivid Group has been appointed as the international master toy licensee for the Nickelodeon animated preschool series Nella the Princess Knight.<\/p>\n","protected":false},"author":350,"featured_media":11966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2229,96],"class_list":["post-11965","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-nella-the-princess-knight","tag-nickelodeon","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Master Toy Licensee in Place for Nella the Princess Knight - 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