{"id":11945,"date":"2017-03-16T09:31:06","date_gmt":"2017-03-16T13:31:06","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/eone-adds-new-role-in-latam-push\/"},"modified":"2017-03-16T11:57:31","modified_gmt":"2017-03-16T15:57:31","slug":"eone-adds-new-role-in-latam-push","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/eone-adds-new-role-in-latam-push\/","title":{"rendered":"eOne Creates New Role in LatAm Push"},"content":{"rendered":"<p>LONDON: Entertainment One (eOne) has strengthened its operations in Latin America by appointing Bruna Sawada to manage its portfolio of TV properties, including\u00a0<em>Peppa Pig<\/em>,<em> Ben &amp;\u00a0Holly\u2019s Little Kingdom\u00a0<\/em>and<em>\u00a0PJ Masks<\/em>.<\/p>\n<p>Sawada joins eOne in the newly created role of\u00a0regional territory manager for Brazil. Based in eOne\u2019s new\u00a0S\u00e3o\u00a0Paulo office, Sawada will execute a localized strategy to expand the footprint of the brand portfolio throughout Brazil. Additional team members based in the firm\u2019s London office will bolster the LatAm infrastructure by providing dedicated retail marketing and product development resources.<\/p>\n<p>Sawada will report directly to London-based\u00a0Murilo Hinojosa,\u00a0who leads consumer products for the entire Latin American region. Hinojosa will continue to build a dedicated team across all commercial functions with a strategic focus on building the licensing programs of its key properties in Brazil. Working in close collaboration with eOne\u2019s global franchise management team based in London, he will also oversee the firm\u2019s relationships with local licensing agents, retailers and broadcasters within Latin America. Hinojosa reports to Ami Dieckman, the head of international licensing for eOne Family.<\/p>\n<p>Dieckman commented: \u201cBrazil is a strategic focus for growth across all our properties and a newly shaped and strengthened team under Murilo\u2019s vision will be key\u00a0to unlocking the commercial potential of our brands in this territory.\u201d<\/p>\n<p>In addition, eOne\u2019s popular brands, including <em>Peppa Pig<\/em> and <em>PJ Masks<\/em>, will be showcased at Abrin Toy Fair\u00a0in Brazil with new toy ranges, and <em>Ben &amp;\u00a0Holly\u2019s Little Kingdom<\/em> will be launching at retail in Brazil this year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LONDON: Entertainment One (eOne) has strengthened its operations in Latin America by appointing Bruna Sawada to manage its portfolio of TV properties, including Peppa Pig, Ben &#038; Holly\u2019s Little Kingdom and PJ Masks.<\/p>\n","protected":false},"author":477,"featured_media":11946,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[792,255,232,256,296],"class_list":["post-11945","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ben-hollys-little-kingdom","tag-entertainment-one","tag-entertainment-one-family","tag-peppa-pig","tag-pj-masks","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eOne Creates New Role in LatAm Push - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/eone-adds-new-role-in-latam-push\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eOne Creates New Role in LatAm Push - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"LONDON: Entertainment One (eOne) has strengthened its operations in Latin America by appointing Bruna Sawada to manage its portfolio of TV properties, including Peppa Pig, Ben &amp; 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