{"id":11900,"date":"2017-03-08T09:58:37","date_gmt":"2017-03-08T14:58:37","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/turner-warner-bros-launch-new-svod-service\/"},"modified":"2017-03-08T14:26:18","modified_gmt":"2017-03-08T19:26:18","slug":"turner-warner-bros-to-launch-boomerang-svod-service","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/turner-warner-bros-to-launch-boomerang-svod-service\/","title":{"rendered":"Turner &#038; Warner Bros. to Launch Boomerang SVOD Service"},"content":{"rendered":"<p>ATLANTA: Time Warner&#8217;s Turner and Warner Bros. have teamed up for a new standalone domestic premium video subscription service called\u00a0Boomerang that is slated to become available in the U.S. this spring.<\/p>\n<p>Boomerang will provide instant and exclusive access to new original animated series, including Warner Bros. Animation&#8217;s <em>Dorothy and the Wizard of Oz<\/em> and <em>Wacky Races<\/em>, as well as such animated classics as <em>Scooby-Doo<\/em>, <em>Tom &amp; Jerry<\/em>, <em>The Jetsons<\/em>, <em>The Flintstones<\/em> and Bugs Bunny content. New programming will be added on a weekly basis. This marks the first time that Turner and Warner Bros. have offered the Hanna-Barbera, Looney Tunes and MGM animation libraries of over 5,000 titles on a streaming platform.<\/p>\n<p>Boomerang will include such product features as family profiles, personalized recommendations, download-to-go, Spanish audio and more. The ad-free OTT service will be powered by applications and technology developed by Warner Bros. Digital Networks&#8217; DramaFever. It will launch domestically on the web, iOS and Android devices, later expanding to additional platforms.<\/p>\n<p>\u201cBoomerang is a beloved brand that has always had multi-generational appeal and some of the greatest animated shows ever created,\u201d said Christina Miller, the president of Cartoon Network, Boomerang and Adult Swim. \u201cOur ongoing partnership with Warner Bros. around this new premium service continues our strategy of making sure our fans are engaged with fresh and fun content whenever and wherever they want it.\u201d<\/p>\n<p>\u201cWe are bringing the best new and classic characters to kids, families and animation fans so they can now watch their favorites anywhere, anytime on any screen,\u201d added Craig Hunegs, the president of business and strategy at Warner Bros. Television Group and president of Warner Bros. Digital Networks. \u201cIt&#8217;s a whole new way to access Warner Bros.\u2019 storied legacy of laughs!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ATLANTA: Time Warner&#8217;s Turner and Warner Bros. have teamed up for a new standalone domestic premium video subscription service called Boomerang that is slated to become available in the U.S. this spring.<\/p>\n","protected":false},"author":479,"featured_media":11901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[811,163,275,851],"class_list":["post-11900","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-boomerang","tag-time-warner","tag-turner","tag-warner-bros","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turner &amp; Warner Bros. to Launch Boomerang SVOD Service - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/turner-warner-bros-to-launch-boomerang-svod-service\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turner &amp; 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