{"id":11840,"date":"2017-02-22T10:00:30","date_gmt":"2017-02-22T15:00:30","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/north-american-licensee-for-oddbods\/"},"modified":"2017-02-22T14:21:01","modified_gmt":"2017-02-22T19:21:01","slug":"north-american-licensee-for-oddbods","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/north-american-licensee-for-oddbods\/","title":{"rendered":"North American Licensee for Oddbods"},"content":{"rendered":"<p>SINGAPORE\/NEW YORK: One Animation has appointed Brandgenuity as the licensing agent for the animated series <em>Oddbods\u00a0<\/em>in the U.S. and Canada.<\/p>\n<p>Brandgenuity will develop a licensing program for the <em>Oddbods<\/em> brand in categories such as publishing, toys and games, apparel and accessories, back-to-school items, home, gifts, social expression, experiences and more. The non-dialogue, slapstick comedy follows the antics of seven quirky friends as they try to survive the perils of everyday life.<\/p>\n<p>There are 330 vignettes that tell stories in 7-minute, 5-minute and 1-minute episodes. The series was created and produced by One Animation. It airs on Disney Junior in North America.<\/p>\n<p>\u201cWe are very excited to be working with <em>Oddbods<\/em>,\u201d said Jay Asher, partner at Brandgenuity. \u201cIt has a broad appeal, with fans from all age groups who keep coming back for more and more content. But most importantly, <em>Oddbods<\/em> has something we think licensees and retailers are looking for\u2014a positive property that encourages all of us to \u2018celebrate our inner odd!\u2019\u201d<\/p>\n<p>\u201cLicensing in North America will be an important move for our global business plans,\u201d added Sashim Parmanand, the CEO of One Animation. \u201cThe show has taken on a life of its own, particularly with fan engagement online, something we see every day with the user-generated content we receive.<\/p>\n<p>\u201cBut obviously nowadays consumers, and particularly kids, really expect to be able to interact with their favorite brands across all platforms, from TV and mobile gaming to offline consumer products such as toys and clothing. This is where the team at Brandgenuity comes in, with their vast experience and huge industry knowledge and packed contacts book. We\u2019re looking for exciting ways to expand the world of <em>Oddbods<\/em>, bringing them to life on- and off-screen.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SINGAPORE\/NEW YORK: One Animation has appointed Brandgenuity as the licensing agent for the animated series Oddbods in the U.S. and Canada.<\/p>\n","protected":false},"author":477,"featured_media":11841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2357,503,491],"class_list":["post-11840","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-brandgenuity","tag-oddbods","tag-one-animation","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>North American Licensee for Oddbods - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/north-american-licensee-for-oddbods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"North American Licensee for Oddbods - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"SINGAPORE\/NEW YORK: One Animation has appointed Brandgenuity as the licensing agent for the animated series Oddbods in the U.S. and Canada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/north-american-licensee-for-oddbods\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-22T15:00:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-22T19:21:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/Oddbods-OneAnimation-217.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/north-american-licensee-for-oddbods\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/north-american-licensee-for-oddbods\/\",\"name\":\"North American Licensee for Oddbods - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2017-02-22T15:00:30+00:00\",\"dateModified\":\"2017-02-22T19:21:01+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/north-american-licensee-for-oddbods\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/north-american-licensee-for-oddbods\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/north-american-licensee-for-oddbods\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"North American Licensee for Oddbods\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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