{"id":11826,"date":"2017-02-20T10:33:35","date_gmt":"2017-02-20T15:33:35","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/new-licensees-for-nickelodeons-preschool-hits\/"},"modified":"2017-02-20T13:14:04","modified_gmt":"2017-02-20T18:14:04","slug":"new-licensing-deals-for-nickelodeon-preschool-hits","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-licensing-deals-for-nickelodeon-preschool-hits\/","title":{"rendered":"New Licensing Deals for Nickelodeon Preschool Hits"},"content":{"rendered":"<p>NEW YORK: A number of new licensing agreements have been\u00a0signed for the popular Nickelodeon preschool properties <em>PAW Patrol<\/em>, <em>Shimmer and Shine<\/em> and <em>Blaze and the Monster Machines<\/em>.<\/p>\n<p>This year will see an expanded\u00a0<em>Shimmer and Shine<\/em> toy line from Fisher-Price, a new collection\u00a0of Teenie Genies and\u00a0the release of <em>PAW Patrol<\/em> as TY&#8217;s first-ever licensed Beanie Boos, among other L&amp;M launches. Nickelodeon has\u00a0also\u00a0partnered with\u00a0Fisher-Price for Think &amp; Learn Smart Cycle apps; Fashion Angels for arts and crafts items, with\u00a0new offerings from Colorforms Brand, Crayola, Tara Toys, Cra-z-art, Alex Brands and Montco; Mega Bloks for <em>Shimmer and Shine<\/em>\u00a0products in the construction category; and Rubie&#8217;s Costume Company and Spirit Halloween for additional costume characters.<\/p>\n<p>For games and puzzles, there will be an expanded selection\u00a0from Cardinal and University Games. Other licensees include Kid Kraft and Step 2 for furniture; TY for plush; Edda Books USA, Quarto Publishing Group and Topix Media Lab\u00a0in the\u00a0publishing category; Moose Mountain for ride-ons (foot to floor); Moose Mountain and Pacific Cycle for\u00a0sports and outdoor merchandise; American Greetings for social expression; Sakar for\u00a0tech; and Fisher-Price for\u00a0toys.<\/p>\n<p>&#8220;Nickelodeon finished 2016 with the strongest slate of preschool programming we have ever seen and the popularity of our properties has helped drive incredible growth for our consumer-products business,&#8221; said Pam Kaufman, the chief marketing officer and president of consumer products at Nickelodeon. &#8220;We&#8217;ve seen amazing success with <em>PAW Patrol<\/em>, our number-one licensed preschool property and a top-ten licensed toy property for 2016. As the fanbase of our shows continues to grow, we&#8217;re thrilled to work with best-in-class partners and retailers to ensure Nickelodeon products are in every aisle.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: A number of new licensing agreements have been signed for the popular Nickelodeon preschool properties PAW Patrol, Shimmer and Shine and Blaze and the Monster Machines.<\/p>\n","protected":false},"author":479,"featured_media":11827,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[1428,96,808,576],"class_list":["post-11826","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-blaze-and-the-monster-machines","tag-nickelodeon","tag-paw-patrol","tag-shimmer-and-shine","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Licensing Deals for Nickelodeon Preschool Hits - 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