{"id":11762,"date":"2017-02-10T11:35:08","date_gmt":"2017-02-10T16:35:08","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/miffy-expands-presence-in-germany-speaking-market\/"},"modified":"2017-02-10T12:02:33","modified_gmt":"2017-02-10T17:02:33","slug":"m4e-positions-miffy-as-lifestyle-brand-in-germany","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/m4e-positions-miffy-as-lifestyle-brand-in-germany\/","title":{"rendered":"m4e Positions Miffy as Lifestyle Brand in Germany"},"content":{"rendered":"<p>H\u00d6HENKIRCHEN\/MUNICH: Mercis&#8217;s classic licensing property Miffy, for which\u00a0m4e is a licensing agent and distribution partner, is being repositioned as a lifestyle brand in the German-speaking market.<\/p>\n<p>m4e is focusing its marketing activities to adjust Miffy as a lifestyle brand in the region aimed at young women, mothers, babies and children. The company will promote\u00a0a social-media campaign to build a solid base of fans and consumers, using such websites as\u00a0Facebook and Instagram.\u00a0m4e is also looking to add more licensees for the property in German-speaking territories.<\/p>\n<p>&#8220;We are sure that m4e will manage to establish Miffy as a brand by setting new impulses in the market,&#8221; said Marja Kerkhof, the managing director at Mercis. &#8220;First responses from the licensing industry are very promising.&#8221;<\/p>\n<p>Regarding Studio 100 acquiring a majority stake in m4e, Kerkhof added that Mercis is &#8220;looking very much forward to new opportunities in the continued cooperation under this new circumstance, given the fact that m4e and Mercis as Miffy\u2019s brand owner are longtime, successful business partners.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00d6HENKIRCHEN\/MUNICH: Mercis&#8217;s classic licensing property Miffy, for which m4e is a licensing agent and distribution partner, is being repositioned as a lifestyle brand in the German-speaking market.<\/p>\n","protected":false},"author":479,"featured_media":11763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[174,1364,1363],"class_list":["post-11762","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-m4e","tag-mercis","tag-miffy","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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