{"id":11751,"date":"2017-02-10T09:07:05","date_gmt":"2017-02-10T14:07:05","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/al-kahn-talks-toon-goggles-future-of-kids-content\/"},"modified":"2017-02-13T09:37:50","modified_gmt":"2017-02-13T14:37:50","slug":"al-kahn-talks-toon-goggles-future-of-kids-content","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/al-kahn-talks-toon-goggles-future-of-kids-content\/","title":{"rendered":"Al Kahn Talks Toon Goggles &#038; Future of Kids\u2019 Content"},"content":{"rendered":"<p><em>Al Kahn, the newly appointed chairman of Toon Goggles, speaks with <\/em>TV Kids<em> about the company and how he plans to redefine the standard content viewing model.<\/em><\/p>\n<p>As the founder of 4Kids Entertainment and the licensing mastermind behind bringing the Japanese phenomenon Pok\u00e9mon to the U.S., Al Kahn has had a front-row seat to the latest developments in the children\u2019s entertainment business. Kahn, who throughout his career has generated more than $15 billion in gross product sales, now brings his proven expertise to the on-demand children\u2019s video arena.<\/p>\n<p>Kahn tells\u00a0<em>TV Kids\u00a0<\/em>that he saw \u201ca huge seismic shift\u201d coming with regards to how kids were consuming programming, one that put VOD in a prime position. \u201cKids born today have no fear of technology,\u201d he says. \u201cWith the prices of tablets coming down, a lot\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"http:\/\/newsletters.worldscreen.com\/tvkids\/img\/2017-02-10-Al_Kahn.jpg\" alt=\"***Image***\" width=\"190\" height=\"248\" \/>of kids now have them. When you start to analyze the viewership for VOD [platforms] and the kinds of numbers they\u2019re getting, you go, \u2018Oh my goodness!\u2019\u201d<\/p>\n<p>One of the challenges with VOD, according to Kahn, is generating awareness among kids and parents that a service is there to watch. This is why, he says, having top-flight programming is more important than ever. \u201cWhen cable was starting out, a lot of the networks didn\u2019t become really successful until they had a tent-pole show. With Toon Goggles, the idea is to give viewers tent-pole shows that initially are only available on this particular platform.\u201d<\/p>\n<p>Kahn adds that by making Toon Goggles available without a subscription, as it\u2019s an advertiser-supported service, \u201cthere\u2019s no problem with entry. Kids don\u2019t have to go to their parents and ask for a credit card\u201d in order to enjoy the entertainment offerings. Further bolstering the platform\u2019s exposure, Toon Goggles has done deals with a number of hardware manufacturers to have the app preinstalled on a range of TV sets, tablets and devices.<\/p>\n<p>\u201cWe\u2019re not competing with broadcasters,\u201d says Kahn. \u201cIn the best of all worlds, we\u2019re working together. I\u2019d love to work with broadcasters. We can do certain things on the VOD block that they can\u2019t do on the network, and vice versa, so we should be working together.\u201d<\/p>\n<p>He says that Toon Goggles and broadcasters can work side by side on integrated viewing experiences for children. The platform not only offers on-demand viewing opportunities, there are also a range of games, interactive audiobooks, camera filter applications (\u00e0 la Snapchat) and more available. Augmented reality is also in the plans.<\/p>\n<p>\u201cWe are creating different experiences for the different types of distribution [platforms],\u201d Kahn says. \u201cThe show that\u2019s on VOD might be somewhat different from what will be on broadcast. The idea is that kids can get different experiences depending on where they go. With that, there\u2019s no reason why we can\u2019t start licensing. Licensing is critical to the success of all of this. That\u2019s how you derive tremendous amounts of revenue and tremendous amounts of opportunity relative to cost of production and acquisition. Doing these things isn\u2019t cheap! Even localizing is relatively expensive.\u201d<\/p>\n<p>Indeed, given Kahn\u2019s background, licensing is top of mind as he looks toward the future of his work with Toon Goggles. \u201cThe properties that we\u2019re putting on Toon Goggles will be things that we have all the licensing rights to as well, whether it be toy rights or video-game rights,\u201d he says. \u201cThen we can create more experiences for kids. We\u2019re not only going to give them the show; we want to give them ways that they can get involved with the concepts off the screen as well.\u201d<\/p>\n<p>Kahn is both enthused and optimistic about the future of Toon Goggles and of the children\u2019s content business at large. \u201cKids know what\u2019s good,\u201d he says. \u201cAs a group, kids are really smart. So if we give them really smart programming, give them smart experiences and make sure they know where to find these, I think we have just as good of a chance at success as anybody. All of this is really exciting.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company&#8217;s chairman shares how he plans to redefine the standard content viewing model.<\/p>\n","protected":false},"author":350,"featured_media":11765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[1874,278],"class_list":["post-11751","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-al-kahn","tag-toon-goggles","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Al Kahn Talks Toon Goggles &amp; Future of Kids\u2019 Content - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/al-kahn-talks-toon-goggles-future-of-kids-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Al Kahn Talks Toon Goggles &amp; 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