{"id":11716,"date":"2017-02-07T10:27:30","date_gmt":"2017-02-07T15:27:30","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/new-licensees-for-eones-pj-masks\/"},"modified":"2017-02-07T14:12:58","modified_gmt":"2017-02-07T19:12:58","slug":"new-licensees-for-eones-pj-masks","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-licensees-for-eones-pj-masks\/","title":{"rendered":"New Licensees for eOne\u2019s PJ Masks"},"content":{"rendered":"<p>NEW YORK: Entertainment One (eOne) is growing its consumer products offering for the animated preschool series <em>PJ Masks<\/em> in the U.S. and Canada, with new partners coming on board to make toys and more.<\/p>\n<p>In the U.S., Little Kids signed on for bubble toys, Playhut will be making play tents, Swimways is on board for water toys and What Kids Want will put out novelty seasonal toys. New licensees in both the U.S. and Canadian markets are First Act (musical instruments), Jazwares (consumer electronics), LeapFrog (ELAs) and Tech 4 Kids (novelty lighting products).<\/p>\n<p>The new items will begin to arrive at retail before the Easter holiday. Additionally, Just Play continues its role as master toy licensee for the brand in both countries, with new and expanding lines releasing this year.<\/p>\n<p>\u201c<em>PJ Masks<\/em> continues to hit a responsive chord with viewers, who are eager for more product across a growing range of categories,\u201d said Joan Grasso, the VP of licensing for North America at eOne Family. \u201cWe\u2019re thrilled with the reception we\u2019ve received to our product offerings for <em>PJ Masks<\/em>. And we know that our newest partners will provide fans throughout the U.S. and Canada with even more opportunities to team up with their favorite characters from the series and embark on their own heroic adventures.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK: Entertainment One (eOne) is growing its consumer products offering for the animated preschool series PJ Masks in the U.S. and Canada, with new partners coming on board to make toys and more.<\/p>\n","protected":false},"author":477,"featured_media":11717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[255,600,296],"class_list":["post-11716","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-entertainment-one","tag-eone-family","tag-pj-masks","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Licensees for eOne\u2019s PJ Masks - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/new-licensees-for-eones-pj-masks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Licensees for eOne\u2019s PJ Masks - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"NEW YORK: Entertainment One (eOne) is growing its consumer products offering for the animated preschool series PJ Masks in the U.S. and Canada, with new partners coming on board to make toys and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/new-licensees-for-eones-pj-masks\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-07T15:27:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-02-07T19:12:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/PJMasks-eOne-1116.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sara Alessi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sara Alessi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-licensees-for-eones-pj-masks\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/new-licensees-for-eones-pj-masks\/\",\"name\":\"New Licensees for eOne\u2019s PJ Masks - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2017-02-07T15:27:30+00:00\",\"dateModified\":\"2017-02-07T19:12:58+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-licensees-for-eones-pj-masks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/new-licensees-for-eones-pj-masks\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-licensees-for-eones-pj-masks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Licensees for eOne\u2019s PJ Masks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/3a30a856ec6d9cc2372bf054d26a0418\",\"name\":\"Sara Alessi\",\"description\":\"Sara Alessi is the associate editor of World Screen. 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