{"id":11696,"date":"2017-02-02T09:50:35","date_gmt":"2017-02-02T14:50:35","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/activision-blizzard-launches-consumer-products-arm\/"},"modified":"2017-02-02T14:55:00","modified_gmt":"2017-02-02T19:55:00","slug":"activision-blizzard-unveils-consumer-products-arm","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/activision-blizzard-unveils-consumer-products-arm\/","title":{"rendered":"Activision Blizzard Unveils Consumer-Products Arm"},"content":{"rendered":"<p>SANTA MONICA: Interactive entertainment company Activision Blizzard (<em>Skylanders<\/em>) has launched a new consumer-products division that will be led by Mattel and Disney veteran Tim Kilpin as CEO and president.<\/p>\n<p>Kilpin will oversee the development of consumer products to expand and deepen audience engagement with Activision Blizzard&#8217;s hit franchises through long-term retail partnerships, high-quality merchandise\u00a0and all-new consumer experiences. Activision Publishing, Blizzard Entertainment and King Digital&#8217;s consumer-product teams will join Kilpin in the new division.<\/p>\n<p>Previously, Kilpin served as Mattel&#8217;s president and chief commercial officer. Before that, he was executive VP of the company&#8217;s\u00a0boys and girls division. Earlier in his career, he was the executive VP of franchise management for The Walt Disney Company.<\/p>\n<p>&#8220;Inspiring play, competition and community underpins everything we do, and giving audiences new ways to experience our franchises is core to this commitment,&#8221; said Activision Blizzard CEO Bobby Kotick. &#8220;Under Tim&#8217;s leadership, we will elevate our consumer-product offerings to the same level of exceptional quality as our games and transform the ways audiences connect with the characters they love in their everyday lives.&#8221;<\/p>\n<p>&#8220;Activision Blizzard is a global entertainment powerhouse, and its combination of iconic franchises and massive audience reach offers incredible opportunities for retailers and partners,&#8221; added\u00a0Kilpin. &#8220;I&#8217;m excited to lead this newly-formed division and join Activision Blizzard&#8217;s already incredibly talented consumer-products team in delivering powerful new partnerships and even more touchpoints to audiences.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SANTA MONICA: Interactive entertainment company Activision Blizzard (Skylanders) has launched a new consumer products division that will be led by Mattel and Disney veteran Tim Kilpin as CEO and president.<\/p>\n","protected":false},"author":479,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2010,2293],"class_list":["post-11696","post","type-post","status-publish","format-standard","","category-top-stories","tag-activision-blizzard","tag-tim-kilpin","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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