{"id":11664,"date":"2017-01-27T11:38:29","date_gmt":"2017-01-27T16:38:29","guid":{"rendered":"http:\/\/worldscreen.com\/tvkids\/miptv-steps-up-kids-tv-focus\/"},"modified":"2017-01-30T09:29:31","modified_gmt":"2017-01-30T14:29:31","slug":"miptv-steps-up-kids-tv-focus","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/miptv-steps-up-kids-tv-focus\/","title":{"rendered":"MIPTV Steps Up Kids\u2019 TV Focus"},"content":{"rendered":"

Reed MIDEM\u2019s Laurine Garaude and the International Academy\u2019s Bruce Paisner tell\u00a0<\/em>TV Kids about the new and returning elements delegates from the children\u2019s content space can look forward to at\u00a0Junior@MIPTV, which will feature\u00a0more sessions, a dedicated kids\u2019 zone in the Palais and the International Emmy Kids Awards.<\/em><\/p>\n

Last year, Reed MIDEM formed its first MIP Markets Kids\u2019 Buyers Advisory Board. The group, which includes Nickelodeon\u2019s Jules Borkent, Cartoon Network\u2019s Adina Pitt, Sprout\u2019s incoming Deirdre Brennan and BBC\u2019s Jackie Edwards, among others, has been \"***Image***\"advising Reed MIDEM on MIPJunior and bolstering the kids\u2019 programming lineup at MIPTV. From the children\u2019s\u00a0content space, some 1,300 buyers and 1,200 production and distribution companies are expected to attend MIPTV.<\/p>\n

Based on the suggestions offered by the advisory board, Reed MIDEM incorporated several enhancements, including a new recommendation engine for the online MIPJunior library. Ahead of MIPTV, distributors will be able to update their MIPJunior screenings library with their new shows, Laurine Garaude, director of the television division at Reed MIDEM, tells\u00a0TV Kids<\/em>.<\/p>\n

Also new will be a dedicated kids\u2019 zone in the Palais where execs from the children\u2019s programming community can screen titles and network. \u201cWe will have quite a number of new kids\u2019 program launches,\u201d Garaude says, including a world premiere screening.<\/p>\n

The kids\u2019 advisory board also suggested that MIPTV launch a digital short-form children\u2019s series pitch. The jury\u2014BBC\u2019s Edwards, France T\u00e9l\u00e9visions\u2019 Julien Borde, Super RTL\u2019s Janine Weigold, Disney\u2019s Vincent Aricco and Anuradha\u00a0Javeri from India\u2019s YoBoHo\u2014will be assessing the entries, which should be between 5 and 10 minutes in length, animated or live action, targeting kids 6 to 11 and made specifically for digital platforms. The deadline for entries is February 3.
\n\"***Image***\"<\/p>\n

Following the success of the closed-door Future of Kids\u2019 TV Summit over the last two years, Reed MIDEM has expanded the Junior@MIPTV conference strand, slating sessions from Monday to Wednesday and opening it up to all delegates. Sessions will explore online strategies, VR and AR, commissioner wish lists and, in collaboration with Eurodata, the \u201cnewest, hottest, highest-rated kids\u2019 shows from around the world, including online content from YouTube and others,\u201d Garaude explains.<\/p>\n

There\u2019s also a \u201cfull-fledged matchmaking\/networking program,\u201d including a recommendation system and meet-ups in the kids\u2019 zone where delegates can discuss co-productions and meet with panelists.<\/p>\n

Another one of the key highlights of the Junior@MIPTV strand is the International Emmy Kids Awards, organized by the International Academy of Television Arts & Sciences with presenting partners Shaw Rocket Fund, WDR mediagroup,\u00a0TV Kids<\/em>, EY and Junior@MIPTV. Set for Tuesday, April 4, the International Emmy Kids Awards is now in its second year in Cannes, and fifth overall.<\/p>\n

\u201cThe second year is always a milestone,\u201d says Bruce Paisner, president and CEO of the International Academy. \u201cWe had a very good event last year. It sold out quickly and I\u2019d really love to see it grow [this year]. We have lots of nominees, from every continent. And I think it\u2019s a very good thing we moved it to MIPTV. There is a major kids\u2019 focus at MIPTV, so you have an awful lot of people at the Emmys and surrounding events who wouldn\u2019t be there otherwise. The weather in Cannes is so much better than in New York! And we love working with Reed MIDEM\u2014we think they are a great partner. We\u2019ve been doing lots of things with them ever since I got to the Academy.\u201d<\/p>\n

For Paisner, celebrating the best of kids\u2019 programming from across the globe is particularly important given the turbulent times we\u2019re living in today. \u201cWith everything that\u2019s going on now, the world is clearly embarking on a more difficult period. In the wake of WWII, all the Western democracies built this amazingly stable world order, and that world order is collapsing in some places, changing in others. I don\u2019t think anybody can feel that there\u2019s not a rough period ahead. One thing we know for sure is that lots more kids are going to be born and grow up during this period. We owe them a bigger obligation than ever. They will continue, as they have for many years, to get most of their entertainment and a lot of their information, broadly speaking, from television. So I would argue that for those of us who care about getting through this period to the next period of calm, because we will, we have an even deeper obligation to the kids. Everybody can meet that in their own professional way. For us the key to the obligation is great television that really makes a difference, that really means something. The Emmy stands for that and promotes that more than anything in the world. I think we have an even bigger responsibility than we envisioned five years ago. One way to meet that obligation is to make the Emmy stronger than ever and more meaningful to people who make kids\u2019 television. It\u2019s an important time for us to be here doing this.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The International Academy\u2019s Bruce Paisner and Reed MIDEM\u2019s Laurine Garaude discuss the new and returning elements of Junior@MIPTV.<\/p>\n","protected":false},"author":290,"featured_media":11665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[18,21],"tags":[2278,1056,2276,2277,2275,1037],"class_list":["post-11664","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-profiles","category-top-stories","tag-bruce-paisner","tag-international-academy","tag-juniormiptv","tag-laurine-garaude","tag-miptv-2017","tag-reed-midem","pmpro-has-access"],"yoast_head":"\nMIPTV Steps Up Kids\u2019 TV Focus - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/miptv-steps-up-kids-tv-focus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MIPTV Steps Up Kids\u2019 TV Focus - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The International Academy\u2019s Bruce Paisner and Reed MIDEM\u2019s Laurine Garaude discuss the new and returning elements of Junior@MIPTV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/miptv-steps-up-kids-tv-focus\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-27T16:38:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-30T14:29:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2015\/09\/emmy-faces.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/miptv-steps-up-kids-tv-focus\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/miptv-steps-up-kids-tv-focus\/\",\"name\":\"MIPTV Steps Up Kids\u2019 TV Focus - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2017-01-27T16:38:29+00:00\",\"dateModified\":\"2017-01-30T14:29:31+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/miptv-steps-up-kids-tv-focus\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/miptv-steps-up-kids-tv-focus\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/miptv-steps-up-kids-tv-focus\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MIPTV Steps Up Kids\u2019 TV Focus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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